Archive for the ‘Landing Pages’ Category

What the New AdWords Quality Score Updates Mean for You

<< by Amanda Sides on August 26th, 2013

quality What the New AdWords Quality Score Updates Mean for YouIn late July, AdWords announced that they would be updating the way quality score is reported. According to that announcement, this should not directly affect your ad performance since it only affects how your 1-10 score is reported, not how your real-time auction score is calculated.

This update is supposed to tighten the relationship between your 1-10 score to your expected click-through rate (CTR), ad relevance, and landing page experience. All-in-all, this sounds like a great update and is supposed to positively affect more advertisers than negatively. We’ve seen a few of our clients improve, most have stayed about the same, and a couple have triggered a lot of new “not showing due to…” alerts, when pre-update they were just fine with high quality scores.

So what do you do if you get hit with lower quality scores and find that your keywords aren’t triggering as many ads to show anymore?

read more What the New AdWords Quality Score Updates Mean for You

How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

<< by Sarah Bonner on July 29th, 2013

The development of enhanced campaigns in Google AdWords has dramatically increased the ability of advertisers to target mobile users (Scott Garrett discussed optimizing ads for mobile using enhanced campaigns here). Now that we can see the light in advertising for mobile, it’s important to have mobile specific landing pages to help increase relevancy for mobile searchers. Websites with responsive web design are thought to have an advantage when it comes to capturing those mobile searchers, but we can also use {ifmobile[value]} and {ifnotmobile[value]} ValueTrack parameters to send users to device-specific landing pages.

Responsive web design means that a site will ‘respond’ with a different look, depending on searchers’ device, behavior, and other environmental factors.

ResponsiveDesign How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

If a site doesn’t have responsive design, you run the risk of losing potential leads because mobile users don’t have a good landing page experience. BUT, fear not: there is a workaround.

read more How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

Conversion Conference 2013 Live Blogging Roundup

<< by Kari Rippetoe on June 13th, 2013

conversion conference logo Conversion Conference 2013 Live Blogging RoundupThis week has been conference madness, with Search Mojo staff at both SMX Advanced in Seattle (check out our roundup of live blog posts from that event) and Conversion Conference in Chicago. Our intrepid web and graphic designer Jenny DeGraff was on the ground live blogging all the conversion optimization action in  in the Windy (and stormy) City, and here’s a roundup of all her Conversion Conference posts.

read more Conversion Conference 2013 Live Blogging Roundup

Live from ConvCon Chicago 2013: Conversion Optimization Tips from the Testing Sensei

<< by Jenny DeGraff on June 12th, 2013

Chris Goward, Co-founder & CEO of WiderFunnel is our Testing Sensei today. Conversion optimization has jumped to the top of the priority list for marketing professionals. But with more people putting effort into CRO, they are getting less out of it. Why? They’re not doing it right.

“Almost everything that distinguishes the modern world from earlier centuries is attributed to science.”
- Bertrand Russell

There are ways to test that get better results. Do this by using these 3 principles:

1. Never Redesign Again

A typical redesign takes 18 months and is only done every 5 years. With that time table there are significant gaps in improvement and usually the new site isn’t tested until it’s launched. At that point you’re just crossing your fingers and hope it works.

read more Live from ConvCon Chicago 2013: Conversion Optimization Tips from the Testing Sensei

Live from ConvCon Chicago 2013: An Inconvenient Truth of MVT and A/B Testing

<< by Jenny DeGraff on June 12th, 2013

As Day 2 of Conversion Conference continues, Zee Aganovic, CEO of HiConversion presents 10 inconvenient truths of multivariate and A/B testing:
Screen shot 2013 06 12 at 1.05.05 PM Live from ConvCon Chicago 2013: An Inconvenient Truth of MVT and A/B Testing

1. Visitor reactions are unpredictable

Rules based targeting and personalization is very risky, nobody can predict visitor reactions. You must test every option so see how your visitors really act and react.

2. A/B testing is a poor relative of MVT

MVT can be a very arduous process, so most people will avoid this. Every element on the page impacts every other element. So testing elements in silos presents the possibility of making winning elements less effective. MVT allows you to test each element relative to the others.

read more Live from ConvCon Chicago 2013: An Inconvenient Truth of MVT and A/B Testing


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