Archive for the ‘Landing Pages’ Category
<< by Blaine Anderson on November 25th, 2013
It’s no secret here at Search Mojo that we love conversions. Everything we do is for the goal of getting our clients more sales leads. Recently, I was doing some research on how to get more leads for some of my B2B clients, and I came across an interesting study titled “From Promotion to Emotion: Connecting B2B Customers to Brands,” by the CEB Marketing Leadership Council, in partnership with Google. It’s a fascinating study, and I encourage you to read it, but here are a few of the highlights that reminded me of the importance of brand image in B2B buying decisions.
<< by Sarah Wyland on October 10th, 2013
<< by Kari Rippetoe on October 1st, 2013
Flint McGlaughlin, the CEO of MECLABS, talked about how marketers can radically improve what they do by rethinking who they are. Dr. McLaughlin’s training as a philosopher has been a core driver of what he and MECLABS does in conducting rigorous research and experiments to understand buyer behavior and increase sales revenue. So, this session was geared toward getting marketers to apply philosophical thinking to what they do.
<< by Jenny DeGraff on August 27th, 2013
Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves.
Photos used in a landing page should not be used just for decoration or to fill whitespace. Images should only be used with a purpose: to enhance your design by drawing attention or providing context. Here are 7 considerations to keep in mind as you’re selecting images for your landing pages.