Archive for the ‘Landing Pages’ Category

Get More Landing Page Conversions By Focusing on 2 Simple Elements

<< by Jenny DeGraff on December 17th, 2013

landing page venn Get More Landing Page Conversions By Focusing on 2 Simple ElementsAny landing page expert will tell you that there are a plethora of elements that influence the success of a landing page, but the best landing pages focus on two key components: persuasive messaging and contextual design.

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Why B2B Branding Is Important

<< by Blaine Anderson on November 25th, 2013

B2B Branding Inconceivable 1024x743 Why B2B Branding Is ImportantIt’s no secret here at Search Mojo that we love conversions. Everything we do is for the goal of getting our clients more sales leads. Recently, I was doing some research on how to get more leads for some of my B2B clients, and I came across an interesting study titled “From Promotion to Emotion: Connecting B2B Customers to Brands,” by the CEB Marketing Leadership Council, in partnership with Google. It’s a fascinating study, and I encourage you to read it, but here are a few of the highlights that reminded me of the importance of brand image in B2B buying decisions.

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Live from MarketingProfs B2B: Conversion Optimization Tactics For Lead Generation Pages

<< by Sarah Wyland on October 10th, 2013

You can lead a horse to water, but you can’t make it drink and that goes for customers too – you can lead them to your page, but you can’t make them convert. But you can take steps to make your lead generation pages more likely to convert. Namely, you can – and should – test your pages.

photo 21 Live from MarketingProfs B2B: Conversion Optimization Tactics For Lead Generation Pages

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Live from Lead Gen Summit: The Marketer as Philosopher

<< by Kari Rippetoe on October 1st, 2013

20131001 093638 1024x768 Live from Lead Gen Summit: The Marketer as PhilosopherFlint McGlaughlin, the CEO of MECLABS, talked about how marketers can radically improve what they do by rethinking who they are. Dr. McLaughlin’s training as a philosopher has been a core driver of what he and MECLABS does in conducting rigorous research and experiments to understand buyer behavior and increase sales revenue. So, this session was geared toward getting marketers to apply philosophical thinking to what they do.

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7 Considerations to Make When Choosing the Right Image for Your Landing Page

<< by Jenny DeGraff on August 27th, 2013

enhanced buzz 14889 1301433841 5 7 Considerations to Make When Choosing the Right Image for Your Landing PageUsing well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves.

Photos used in a landing page should not be used just for decoration or to fill whitespace. Images should only be used with a purpose: to enhance your design by drawing attention or providing context. Here are 7 considerations to keep in mind as you’re selecting images for your landing pages.

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