Archive for the ‘Post-Click Marketing’ Category
<< by Blaine Anderson on November 25th, 2013
It’s no secret here at Search Mojo that we love conversions. Everything we do is for the goal of getting our clients more sales leads. Recently, I was doing some research on how to get more leads for some of my B2B clients, and I came across an interesting study titled “From Promotion to Emotion: Connecting B2B Customers to Brands,” by the CEB Marketing Leadership Council, in partnership with Google. It’s a fascinating study, and I encourage you to read it, but here are a few of the highlights that reminded me of the importance of brand image in B2B buying decisions.
<< by Amanda Sides on October 30th, 2013
Whether you’re ready or not, the holidays are just around the corner (and there are only 27 shopping days this year due to a late Thanksgiving). If you’re in the business of ecommerce, you likely have either an online store only or a website in addition to your brick-and-mortar location(s). This post will help you understand that even in the midst of Q4, there are many ways you can utilize the booming mobile trends to your advantage in your quest to increase sales around the holidays.
Everyone knows mobile usage is continually sky-rocketing, but do you know all the astounding facts about usage around shopping? I am a healthy shopper, especially online, and none of these statistics shock me whatsoever. Digital Buzz Blog reports that 68% perform retail research on their smartphone, and of that:
- 35% purchase on their phone
- 21% on a tablet
- 28% purchase on a laptop
- 37% purchase in-store
You want that 68% to find YOU when they are doing their research, and then either make it easy for them to buy right then and there, or at least for them to find your store.
<< by Sarah Wyland on October 10th, 2013
<< by Kari Rippetoe on October 1st, 2013
Jacob Baldwin, the Search Engine Marketing Manager at One Call Now, talked about how market diversification drove the redesign of the One Call Now website, and how they took a customer-centric approach to designing a site that would best address their audience and their audience’s needs, while improving lead generation.
These are the biggest challenges of their original site design:
- Imagery didn’t connect with the audience.
- They weren’t taking full advantage of SEO measures, such as meta descriptions.
- Segmentation modeling was very confusing (who exactly were they targeting?)
- They had two headlines, and they didn’t know which was the value proposition.