Archive for the ‘Post-Click Marketing’ Category

Get More Landing Page Conversions By Focusing on 2 Simple Elements

<< by Jenny DeGraff on December 17th, 2013

landing page venn Get More Landing Page Conversions By Focusing on 2 Simple ElementsAny landing page expert will tell you that there are a plethora of elements that influence the success of a landing page, but the best landing pages focus on two key components: persuasive messaging and contextual design.

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Why B2B Branding Is Important

<< by Blaine Anderson on November 25th, 2013

B2B Branding Inconceivable 1024x743 Why B2B Branding Is ImportantIt’s no secret here at Search Mojo that we love conversions. Everything we do is for the goal of getting our clients more sales leads. Recently, I was doing some research on how to get more leads for some of my B2B clients, and I came across an interesting study titled “From Promotion to Emotion: Connecting B2B Customers to Brands,” by the CEB Marketing Leadership Council, in partnership with Google. It’s a fascinating study, and I encourage you to read it, but here are a few of the highlights that reminded me of the importance of brand image in B2B buying decisions.

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Don’t Get Left Out in the Cold: Increase Holiday Business by Improving Mobile Visibility

<< by Amanda Sides on October 30th, 2013

santa iphone4s 6606739 Dont Get Left Out in the Cold: Increase Holiday Business by Improving Mobile VisibilityWhether you’re ready or not, the holidays are just around the corner (and there are only 27 shopping days this year due to a late Thanksgiving). If you’re in the business of ecommerce, you likely have either an online store only or a website in addition to your brick-and-mortar location(s). This post will help you understand that even in the midst of Q4, there are many ways you can utilize the booming mobile trends to your advantage in your quest to increase sales around the holidays.

Everyone knows mobile usage is continually sky-rocketing, but do you know all the astounding facts about usage around shopping? I am a healthy shopper, especially online, and none of these statistics shock me whatsoever. Digital Buzz Blog reports that 68% perform retail research on their smartphone, and of that:

  • 35% purchase on their phone
  • 21% on a tablet
  • 28% purchase on a laptop
  • 37% purchase in-store

You want that 68% to find YOU when they are doing their research, and then either make it easy for them to buy right then and there, or at least for them to find your store.

So how do you increase your store’s visibility on mobile?

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Live from MarketingProfs B2B: Conversion Optimization Tactics For Lead Generation Pages

<< by Sarah Wyland on October 10th, 2013

You can lead a horse to water, but you can’t make it drink and that goes for customers too – you can lead them to your page, but you can’t make them convert. But you can take steps to make your lead generation pages more likely to convert. Namely, you can – and should – test your pages.

photo 21 Live from MarketingProfs B2B: Conversion Optimization Tactics For Lead Generation Pages

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Live from Lead Gen Summit: Site Design to Increase Conversion

<< by Kari Rippetoe on October 1st, 2013

20131001 120924 1024x768 Live from Lead Gen Summit: Site Design to Increase ConversionJacob Baldwin, the Search Engine Marketing Manager at One Call Now, talked about how market diversification drove the redesign of the One Call Now website, and how they took a customer-centric approach to designing a site that would best address their audience and their audience’s needs, while improving lead generation.

The Challenge

These are the biggest challenges of their original site design:

  • Imagery didn’t connect with the audience.
  • They weren’t taking full advantage of SEO measures, such as meta descriptions.
  • Segmentation modeling was very confusing (who exactly were they targeting?)
  • They had two headlines, and they didn’t know which was the value proposition.

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