Archive for the ‘YouTube Advertising’ Category

MOJO MINUTE: 3 Things to Avoid When Promoting Your YouTube Videos

<< by Kari Rippetoe on September 18th, 2013

youtube MOJO MINUTE: 3 Things to Avoid When Promoting Your YouTube VideosYouTube has some relatively new advertising options available that allow brands and businesses to increase the visibility of their videos, resulting in more top-of-funnel leads. Search Mojo’s Blaine Anderson has discussed some of the basics in previous posts here, here and here, and he’ll also be talking about the finer points of YouTube advertising in the webinar “Leveraging YouTube for Online Marketing Success” this Thursday, September 19th.

While YouTube does present another opportunity for marketers to promote their video content, we have also seen what not to do when promoting your YouTube videos. In this week’s Mojo Minute, Blaine shows you the top 3 things to avoid when using YouTube advertising to promote your videos.

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3 Ways You Can Advertise on YouTube with Google AdWords for Video

<< by Blaine Anderson on July 11th, 2013

My last two blog posts (here and here) have been about Google AdWords for Video and how to use it to help your business succeed. In this post, I’ll be showing you examples of the different ad formats that you have to choose from when running a campaign.

In-Stream

YouTube In Stream Ad 3 Ways You Can Advertise on YouTube with Google AdWords for VideoThe most noticeable ad types on YouTube are the In-Stream ads. Like the previews before a movie, these ads are shown before the video that a user has chosen to watch. For example, I recently went to YouTube to watch a good music video, and I got this as my In-Stream ad:

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Using YouTube Advertising for Long-Term Video Success – Part 2

<< by Blaine Anderson on June 13th, 2013

Adwords for video Using YouTube Advertising for Long Term Video Success   Part 2In my last blog post Forget Viral Videos – Use YouTube Advertising for Long-Term Success, I covered the first steps to take when promoting your videos on YouTube through Google AdWords for Video. In part two, I’ll explain two of the more unique opportunities that come from linking AdWords with your YouTube account.

read more Using YouTube Advertising for Long Term Video Success   Part 2

Forget Viral Videos – Use YouTube Advertising for Long-Term Success

<< by Blaine Anderson on May 17th, 2013

Viral Meme Forget Viral Videos   Use YouTube Advertising for Long Term SuccessWith Google AdWords for Video, you have the ability to use the videos from your YouTube channel as advertisements. Now, I know what you’re thinking: “We should make a viral video!” If that’s what your goals are, then I can’t help you. The concept of viral videos could be a whole blog post in itself, so my short response is this: you can’t make something go viral. (Michelle Doty actually touched on this in her recent blog post about how to make an effective social media campaign). Instead, I’m going to give you some first steps you can take to leverage the power of YouTube for the long-term success of your business, making it an integral part of your marketing plan.

read more Forget Viral Videos   Use YouTube Advertising for Long Term Success


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