Archive for the ‘Yahoo Search Marketing’ Category

Class Action Settlement against Yahoo is Great News for PPC Advertisers

<< by Tad Miller on October 13th, 2009

We have been reporting on Yahoo traffic quality issues for years, and have trumpeted that we thought is was wrong that Yahoo wasn’t allowing much in the way of transparency about its PPC traffic and wasn’t offering enough filtering options on its Search Network to eliminate what we believe are fraudulent clicks.

Techcrunch is reporting today that Yahoo is settling a 3 year old Class Action Lawsuit brought by Yahoo Search Advertising customers.

The lawsuitt Class Action Settlement against Yahoo is Great News for PPC Advertisers (PDF) alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and predecessor products provided by Overture and GoTo.com) and that Yahoo! breached its contractt Class Action Settlement against Yahoo is Great News for PPC Advertisers with its customers by allowing Yahoo! ads to be displayed in spyware, domain name parking sites (bulk registration sites), pop-ups, pop-unders and typosquatting sites. According to the message, which is reproduced on a dedicated website about the case, plaintiffs brought claims for breach of contract, unjust enrichment, misrepresentation, civil conspiracy, and unfair business practices.

Interesting tidbits about the lawsuit:

During the course of the Action, Yahoo! has produced over 1.5 million pages of documents and hundreds of gigabytes of data. Yahoo! employees testified at deposition. The plaintiffs or class representatives did much of the same. Yahoo! has apparently entered into the proposed settlement to avoid further expense, inconvenience and the burden of drawn-out litigation.

read more Class Action Settlement against Yahoo is Great News for PPC Advertisers

Recent and Upcoming Yahoo Search Developments

<< by Amanda Sides on October 9th, 2009

Yahoo recently released a blog post titled “The Next Wave of Search,” covering recent updates and updates soon to come, citing innovation, transparency and control, value, and relevance to be the root of the developments. It sounds like they are trying to give marketers more control over their campaigns, here’s a rundown of some of the recent/soon-to-come developments:

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SMX East: Amazing PPC Tactics

<< by Paige Payne on October 6th, 2009

Session three for Monday Oct 5th was focused on, “Amazing PPC Tactics,”What’s hot and happening with paid search? The session was designed to offer some new ideas for your PPC campaigns. The Moderator for the session was Matt Van Wagner, President, Find Me Faster. Speakers were: Addie Conner, Director of Search Marketing, Course Advisor Inc.; Brad Geddes, Founder, bg Theory, LLC; Dan Soha, CEO, Five Mill, Inc.; David Szetela, CEO, Clix Marketing.

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Yahoo Increases Your Mobile Exposure

<< by Amanda Sides on October 1st, 2009

ysmpurple265 31 Yahoo Increases Your Mobile Exposure

If you use Yahoo Sponsored Search, you may be excited to hear the latest Yahoo Search Marketing update: your standard sponsored search ads will automatically start showing on iPhones (including the iTouch) and Android phones. According to Yahoo’s announcement in their Yahoo! Search Marketing Blog, your account will automatically be opted in and your ads should have started showing as early as yesterday.

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Back Again with More on Video Landing Pages

<< by Avelyn Austin on September 30th, 2009

You may recall in one of my recent blogs “Landing Page Testing – If You Test It, Leads Will Come” I described how a recent client of mine underwent a landing page test to determine which offer drove more leads, a whitepaper or a video.  During the landing page test we found that by offering searchers a free 3-minute video describing the company and its offerings in exchange for their contact information there were 373% more leads obtained than there were when we offered searchers a free whitepaper in exchange for their contact information.  Yes the increase in the number of leads was very impressive, however, I’m embarrassed to say that I left out the most impressive statistic of all… cost per conversion or cost per lead!

read more Back Again with More on Video Landing Pages


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