Archive for the ‘Yahoo Search Marketing’ Category

Webinar Synopsis: Top 10 PPC Advertising Tips for Killer PPC Results

<< by Avelyn Austin on February 24th, 2010

Yesterday I tuned into the “Top 10 PPC Advertising Tips for Killer PPC Results” webinar presented by David Szetela, CEO of Clix Marketing.  Szetela started off his presentation by telling attendees that he was faced with the task of not only coming up with 10 Top PPC Advertising Tips, but coming up with 10 NEW Top PPC Advertising Tips to share.  So what were Szetela’s Top 10 PPC Advertising Tips for Killer PPC Results?  Here’s your chance to find out…

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So When Can I Stop Caring About Yahoo SEM and SEO?

<< by Tad Miller on January 18th, 2010

4274580979 eb0cb06ec2 o So When Can I Stop Caring About Yahoo SEM and SEO? One day late last week, my day started like any other day with checking E-mail and my Tweets.  Barry Schwartz aka @Rustybrick tweeted a Search Engine Round Table article about a situation that I was already aware of, but the idea of it finally hit home.  Yahoo is essentially going away this year for search engine marketers and the count down to its irrelevance has begun.

It’s far from a done deal, and there are more than a few potential obstacles in the deal actually getting approved, but sometime this year Yahoo as we know it will likely be gone (I’m betting much later in the year).

So the question has to be asked is all this work I’m doing to make Yahoo PPC accounts perform all for nothing?

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Recapping the Top SEM Blog Posts by Search Mojo in 2009

<< by Paige Payne on January 12th, 2010

4254196052 1d625f572c o Recapping the Top SEM Blog Posts by Search Mojo in 2009

In case you may have missed a few, here is a month-to-month recap of Search Mojo’s most popular search engine marketing blog posts during 2009:

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Yahoo Network Distribution Feature Available Later This Quarter

<< by Amanda Sides on January 11th, 2010

10836v9 max 250x250 Yahoo Network Distribution Feature Available Later This QuarterImage via CrunchBase

In a fall 2009 post, I summarized a few of the updates Yahoo had recently implemented, along with a few that would roll out in the near future. One of those future updates is starting to take shape, and is expected to be available soon. Yahoo plans to roll out their new Network Distribution feature, where advertisers will be able to separately control bids for their Yahoo Search Network and Yahoo Partner Network campaigns. Recent updates to Yahoo’s interface have included the ability to block domains (limited to 500), a click filter report, enhanced targeting options, and pricing enhancements. The newest feature that will help advertisers gain better control of their accounts is the ability to separately control bids for Yahoo Search Network and Yahoo Partner Network.

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Two Must-Have Plugins When Using WordPress for Landing Pages

<< by Janet Driscoll Miller on December 29th, 2009

Many of us use specially designed landing pages for PPC campaigns, and most of the time, we have all of the flexibility we need to follow landing page best practices and create A/B tests. But what if your website is based in WordPress?

More and more companies have turned to WordPress as a type of basic content management system (CMS) for their websites. However, while WordPress can be a useful tool for allowing many people within an organization to update a website without much HTML knowledge, WordPress often can limit the flexibility you have as well.

However, there are ways to follow best practices for landing pages and get the flexibility you want for landing page testing. Here are my two must-have plugins if you want to test and create best practices with your WordPress-based landing pages:

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