<< by Kaitlyn Smeland Dhanaliwala on July 16th, 2008
According to Hitwise yesterday, Google’s share of total search traffic increased again to 69.17% for the month of June 2008. Yahoo received 19.62% of all traffic, and MSN received 5.46%. The numbers represent losses in share for Yahoo and MSN and a gain of 5.25% for Google over June 2007.
The disparity between the search engines is even greater in the UK search market. In the UK, Google received a share of 87.34% of all search traffic during June 2008 while Yahoo and MSN received only 4.0% and 3.72%, respectively.
Perhaps the most interesting statistics of the report are found in the breakdown of search engine usage by industry. The portion of total website traffic from search engines increased by double-digit percentages in the Travel, News and Media, Entertainment, Business and Finance, Sports, Online Video, and Social Networking industries.
In all of these industry categories- as well as the Shopping and Classifieds industry- the share of traffic specifically from Google is greater than that of all other search engines combined.
So not only is search becoming an increasingly common way for consumers to shop and gather everyday information, but Google is at the front of the pack, claiming most of the new search engine traffic.