Archive for the ‘Shopping Search Engines’ Category

Product Listing Ads vs Product Extensions (Part 1 of 2)

<< by Ariele McWhinney on August 10th, 2012

Both product listing ads and product extensions can increase your search results reach. But what are the differences, the benefits, and how do you set them up?

read more Product Listing Ads vs Product Extensions (Part 1 of 2)

Will Ebay Trump Google Shopping and Bing Shopping?

<< by Janet Driscoll Miller on June 15th, 2011

ebay logo1 Will Ebay Trump Google Shopping and Bing Shopping?The first keynote of the day at Internet Retailer today was by Christopher Payne, head of Ebay North America. As you may know, Ebay has been on an acquisition spree of late, so I was especially curious to hear about their future plans for the Ebay platform.

Some really amazing stats about Ebay:

  • $62 billion volume sold in 2010
    • 60% from Buy It Now
    • 40% from auctions
  • Every 1.6 minutes a car is sold on Ebay.
  • Every 5 seconds a GPS device is sold on Ebay.
  • Every 3 seconds a pair of shoes is sold on Ebay.

    read more Will Ebay Trump Google Shopping and Bing Shopping?

Mobile Barcode Search Has The Power to Crumble Brick & Mortar

<< by Tad Miller on December 18th, 2009

android logo white Mobile Barcode Search Has The Power to Crumble Brick & MortarI love my new Verizon Android Phone.  It’s capabilities are well publicized: augmented reality applications, Google Voice Search, GPS functionality and the other typical smart phone features.

But one feature available as an app on the Android Marketplace, has the potential to fundamentally change the way we shop.  The Barcode Scanner integrates with Google Shopping and Google search results.  As mobile phone aps go its incredibly easy, simply turn it on, use your camera phone to scan a UPC Barcode and it asks you if you want to see Google Product Search Results or Google Web Search Results.

read more Mobile Barcode Search Has The Power to Crumble Brick & Mortar

Holiday PPC Efforts: Integrate Incentives for a Successful Season

<< by Amanda Sides on November 13th, 2009

300px Get a Mac Santa Claus Holiday PPC Efforts: Integrate Incentives for a Successful Season

Whether you are advertising to sell donuts or used cars, you most likely all have one common goal: To be successful this holiday season. With the recession issues of late, sales in many industries have seen a decline in the past few months. Being that the holiday season is quickly approaching, you’ll want to be prepared and as ready as you can to take advantage of purchase-happy consumers.

read more Holiday PPC Efforts: Integrate Incentives for a Successful Season

The Progress of Google Product Ads

<< by Avelyn Austin on August 14th, 2009

Back in June 2009 Google announced that they would be testing a new product ad that would work on a cost-per-acquisition payment model.  In other words, advertisers would only pay for the clicks that resulted in a sale of the product.  I’m assuming that this product ad testing did not go as planned seeing that it was not rolled out to all Google AdWords advertisers.

Never fear though… Google has launched a new product ad test…

read more The Progress of Google Product Ads


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