Archive for the ‘Pay Per Click Advertising’ Category

Mojo Week in Marketing: October 18, 2013

<< by Alex Katzen on October 18th, 2013

Here’s today’s Mojo Week in Marketing covering social media, SEO and PPC:

Social Media

SEO 

PPC

Adwords Review Extensions Beta Mojo Week in Marketing: October 18, 2013

Feel free to comment below or tweet us @SearchMojo! Have a great weekend!

MarketingProfs B2B 2013 Live Blogging Roundup

<< by Kari Rippetoe on October 14th, 2013

hdr b2b13 lp2 980x455 MarketingProfs B2B 2013 Live Blogging RoundupLast week, the Fall 2013 marketing conference bonanza continued with MarketingProfs B2B Forum in Boston, where our own Sarah Wyland was live-blogging away some of the best sessions on B2B content marketing, lead generation, search marketing, and analytics. In case you missed the MPB2B conference last week (or just want to relive all the B2B marketing fun and frolics), here’s a roundup of all of Sarah’s posts.

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Live From MarketingProfs B2B: SEO & PPC Tips to Grow Your Business

<< by Sarah Wyland on October 10th, 2013

SEO and PPC are integral parts of growing your business. With an ever-changing search landscape, it’s important to stay informed of the most recent changes and to also understand how they affect your business.

photo 22 Live From MarketingProfs B2B: SEO & PPC Tips to Grow Your Business

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Holiday Optimization for PPC: Prep & Strategy

<< by Heidi Kramer on October 8th, 2013

shopping online 430 Holiday Optimization for PPC: Prep & StrategyIt may seem a little early to be thinking about the holiday season. I know when I walk into a retail store at the beginning of October and they’re already showcasing holiday decorations that involve colorful turkeys and that jolly, rosy-cheeked gentleman that goes by the name Santa Claus, I want to scoff and walk away. However, I have to admit that I usually find myself perusing the aisles before moving on to what I actually walked in to the store for.

Based on a report by RSR Research, 28% of brands will start their holiday marketing on October 1st or earlier, and according to Bing, 22.1% of consumers start their holiday shopping in October. Online holiday sales are growing every year, and 2013 is no different. Don’t put off your online advertising like you do your gift shopping – get started today and prepare your PPC accounts for a stellar 2013 holiday season.

read more Holiday Optimization for PPC: Prep & Strategy

#SMX Presentations: Authorship and Enterprise SEM Management

<< by Kari Rippetoe on October 7th, 2013

Last week, Search Mojo’s President & CEO, Janet Driscoll Miller, and Vice President of Accounts, Tad Miller, both spoke at the Search Marketing Expo (SMX) East in New York. Janet spoke on “Inferred Authorship in Google Search Results,” while Tad presented a case study for managing enterprise paid search campaigns with his presentation “What We’ve Learned Managing Mazda USA’s Enterprise SEM Over 5 Years.”

Did you attend SMX, but missed out on these two sessions (or you weren’t able to attend SMX at all)? Never fear – the slidedecks are available below for you to digest, enjoy, and pretend like you were right there at the sessions!

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Jenny Halasz, Tad Miller and Danny Sullivan at SMX East 2013. Photo credit: SMX

read more #SMX Presentations: Authorship and Enterprise SEM Management


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