<< by Heidi Kramer on November 4th, 2013
Around this time of year, a lot of our clients are planning their marketing budgets for 2014 and more often than not, we receive calls and emails inquiring about additional media platforms we would recommend they advertise on for their products and services. So if you’re like a lot of businesses towards the end of the year and you find yourself diving head first into updating, analyzing and brainstorming for 2014, don’t forget about Bing Ads.
I get it – you probably have a lot of money and time invested in Google AdWords, but don’t let your existing presence on AdWords stop you from exploring other options that can help you reach a different audience and expand your business. Bing Ads has been making big strides the last few years and recently announced their plans to make the platform even better. There are a number of reasons the “Bing It On” search engine has a lot going for it now and moving forward.