Search Marketing Sage

Enhanced campaigns for Google Adwords were introduced just over two months ago now, and are Google’s answer to the increase in searchers using mobile devices to search for products and services online.

Why Advertise on Mobile?

With the increase in searchers using mobile devices, it has become clear that businesses need to adapt their online strategy. Businesses should commit more of their resources to mobile advertising; specifically pay-per-click search advertising or they will lose out in reaching their target market in the ever changing world of online advertising.

Google is continuing to add new features to entice advertisers to make the switch to enhanced campaigns sooner rather than later. The new enhanced campaigns have been met with varied reactions, but advertisers would be smart to adapt to enhanced campaigns soon, as Google will begin to automatically upgrading all Adwords campaigns to enhanced campaigns starting on July 22th.

Are your pay-per-click ads stuck in a rut? Are you finding it difficult to to stand out from the crowd of competitors constantly outbidding you on your most crucial keywords? Are you lamenting the continual decline of clicks on your ads, let alone conversions on your website?

Never fear! Google and Bing have an array of ad enhancements to help supercharge your PPC ads and boost their performance, and this week’s webinar Getting More Clicks and Conversions From Your PPC Ads will show you what these features are all about.

“Two is better than one.”

That seems to be the common logic these days. And it’s true…to an extent. If you’re the one simply enjoying the benefits of those two Somethings, then great! But what if you’re the person responsible for creating those two Somethings? Or what if having two of those Somethings causes some type of pain or stress?

“Why, yes, Pippen! I would love a second breakfast…as long as you make it for me, and it doesn’t give me indigestion.”

Google AdWords has introduced another exciting product in the long line of updates coming with the new Enhanced Campaigns rollout. One of the new, potentially phenomenal, features currently in a limited release is Offer Extensions. Offer Extensions allow businesses to add a promotion or offer at the end of their AdWords ads. Customers will click on the offer and be taken to a Google hosted landing page where they can either print the coupon or save it for later in Google Offers. Here’s what it will look like:

Cost & Benefits

Costs for Offer Extensions are the same as traditional clicks, so advertisers can look to Offers for a low-cost way to spread the word about certain promotions or sales. This could be potential competition for the likes of Groupon and LivingSocial, who have high cost for businesses as they take a large percentage of the revenue made with their deals. Offer Extensions provides simple, low cost alternative that could drive traffic, as Google so often reminds us, of people who are actually looking for related products. If advertisers start using Offer Extensions on a mass scale, it could be huge for businesses and customers!

I will be the first to admit it – Bing and I don’t always get along. But despite our quarrels, Bing has always held a special place in my heart (as demonstrated in this year’s Bing-nerd Halloween costume to the right). I don’t know if it is because they are the search engine underdog,..or if they won me over simply with their ability to consistently pick awesome background photos for bing.com.

Whatever the case, if 1965 taught us anything, its that what the world needs is LOVE, sweet love. So I would like to take this opportunity to change the conversation up a bit and highlight some reasons why, when it’s all said and done, you may be missing out by not taking advantage of Bing’s advertising platform.