I have been writing a lot lately about features in Google Analytics and Google Adwords that can benefit eCommerce websites (you can check those out here, here, and here), and this post is no different (don’t stop ’til you get enough!).
Whether you work for or own an eCommerce site, you know that increasing revenue and decreasing cost is critical to success. Thankfully, once again Google has created a service that makes it cheaper and easier to target consumers that are most likely to purchase your product; thereby, decreasing your advertising costs and hopefully increasing your revenue. I am, of course, talking about dynamic remarketing for Google Adwords, which was recently released out of beta two months ago. While Google Adwords remarketing (which allows you to exclusively advertise to people who have visited your site) certainly isn’t a new method of advertising to consumers; dynamic remarketing makes it that much easier and cost effective.