Archive for the ‘Google AdWords’ Category

Using Similar Audiences To Expand Your Remarketing Reach

<< by Sarah Bonner on August 19th, 2013

Google AdWords recently released the Similar Audiences feature to help expand advertisers’ reach to potential customers using remarketing lists. The tool automatically finds users who have shared interests and characteristics with the people already captured in advertisers’ remarketing lists.

Muppets Similar Audiences Using Similar Audiences To Expand Your Remarketing Reach

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Adwords Dynamic Remarketing: Advertising That Will Rock With eCommerce

<< by Scott Garrett on August 9th, 2013

I have been writing a lot lately about features in Google Analytics and Google Adwords that can benefit eCommerce websites (you can check those out here, here, and here), and this post is no different (don’t stop ’til you get enough!).

Whether you work for or own an eCommerce site, you know that increasing revenue and decreasing cost is critical to success. Thankfully, once again Google has created a service that makes it cheaper and easier to target consumers that are most likely to purchase your product; thereby, decreasing your advertising costs and hopefully increasing your revenue. I am, of course, talking about dynamic remarketing for Google Adwords, which was recently released out of beta two months ago. While Google Adwords remarketing (which allows you to exclusively advertise to people who have visited your site) certainly isn’t a new method of advertising to consumers; dynamic remarketing makes it that much easier and cost effective.

bill ted meme Adwords Dynamic Remarketing: Advertising That Will Rock With eCommerce

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5 Tips For Studying and Passing the Google Search Advertising Advanced Exam

<< by Sarah Wyland on August 5th, 2013

googleadwords 0 5 Tips For Studying and Passing the Google Search Advertising Advanced Exam

I recently took the Google AdWords Search Advertising Advanced Exam. It proved to be quite the undertaking, not because of the number of questions (100) or the time limit (120 minutes), but because of the storm that popped up in the middle of my exam and kept knocking out my internet connection. The good news? Google recognizes the interrupted connection and essentially pauses the test. Once the connection is restored, you pick right back up where you left off with no time lost.

Having passed the exam, I have a few tips to offer to help you study and pass, whether you’re taking the test to get certified for the first time or re-taking the exam to remain certified.

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How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

<< by Sarah Bonner on July 29th, 2013

The development of enhanced campaigns in Google AdWords has dramatically increased the ability of advertisers to target mobile users (Scott Garrett discussed optimizing ads for mobile using enhanced campaigns here). Now that we can see the light in advertising for mobile, it’s important to have mobile specific landing pages to help increase relevancy for mobile searchers. Websites with responsive web design are thought to have an advantage when it comes to capturing those mobile searchers, but we can also use {ifmobile[value]} and {ifnotmobile[value]} ValueTrack parameters to send users to device-specific landing pages.

Responsive web design means that a site will ‘respond’ with a different look, depending on searchers’ device, behavior, and other environmental factors.

ResponsiveDesign How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

If a site doesn’t have responsive design, you run the risk of losing potential leads because mobile users don’t have a good landing page experience. BUT, fear not: there is a workaround.

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Increase Ad Click-Through Rates with Ad Sitelink Descriptions

<< by Heidi Kramer on July 26th, 2013

Google announced a few months ago that ad sitelink descriptions were getting an upgrade with the Google AdWords transition to enhanced campaigns. Traditional ad sitelink extensions are links within your regular pay-per-click text ad that can direct searchers to various areas of your website, often times directing them deeper into your site and to more relevant information. Hopefully you already utilize ad sitelinks within your AdWords account, so adding descriptions shouldn’t be too big of an undertaking.  If you haven’t applied traditional sitelinks yet, now is the time to do so, along with descriptions. This will provide more information to searchers and also take up more real estate on SERPs in an effort to increase click-through rates. You can see an example below:

Screenshot of Ad Sitelink Descriptions1 Increase Ad Click Through Rates with Ad Sitelink Descriptions

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