Archive for the ‘Google AdWords’ Category

Ad Disapproved? Call The Googlers

<< by Sarah Wyland on September 17th, 2013

Our ads, both text and display, go through several rounds of creative approval before they are even loaded into Google. We review them internally until they meet our high standards. From there, we send them off to the client for feedback. Once approved by the client, we load our ads into Google and wait for the Google seal of approval. It’s a pretty standard practice.

When our ads are deemed ‘disapproved’ by Google, the reason is almost unanimously the same: Trademark. Resubmitting ads for review is a relatively simple process. But before we launch into discussing how it’s done, let’s brush up on what will get an ad disapproved in the first place.

disapproved Ad Disapproved? Call The Googlers

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Tracking Conversions: Gain Insight Across AdWords Accounts

<< by Heidi Kramer on September 16th, 2013

If you are like a lot of our clients here at Search Mojo, you probably have more than one Google AdWords account running at any given time. Many of our clients use different AdWords accounts for various programs or departments, areas of their business that require separate budgets, etc. Tracking conversions across multiple accounts is usually quite the process and often times tracking is not as accurate as it should be, due to conversions being double-counted and inaccurate communication between multiple AdWords accounts for the same website. Now that has all changed! Google recently announced that cross-account conversion tracking is now available to help you track across your different accounts.

How I feel when Google announces updates that work AND are easy to implement:

tumblr mka1v7NfZm1rx0prto1 500 Tracking Conversions: Gain Insight Across AdWords Accounts

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How To Do Variable Testing Using AdWords Campaign Experiments

<< by Nicole Bandy on September 5th, 2013

bill nye meme 3 How To Do Variable Testing Using AdWords Campaign Experiments

Just like we learned from our friend Bill Nye the Science Guy, every experiment must have an independent variable, a dependent variable and a control variable. So if you want to run experiments with your PPC ads, the AdWords Campaign Experiments tool can help you do this, and set your tests up properly.

The benefit of using the AdWords Campaign Experiments tool is that it creates the conditions of a real statistical experiment by comparing your changes against a control. This also lessens the risk of unfavorable results on your whole campaign by only applying changes to part of your audience.

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How To Do Search Query Reports and Why They’re Important

<< by Blaine Anderson on August 28th, 2013

why you should do sqrs 12 How To Do Search Query Reports and Why Theyre Important

Sometimes words can have multiple meanings, or they can be used in a variety of different contexts. For example, imagine you sell monkey wrenches and are trying to make sure that whenever people search for monkey wrenches, your ad is right there telling them how amazing your wrenches are. The problem is that bidding on the keyword “monkey wrench” on broad and phrase match might trigger your ads for searches like “monkey business,” “Foo Fighters monkey wrench,” or “monkey bread” (which is delicious, by the way), simply because the words are so common.

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What the New AdWords Quality Score Updates Mean for You

<< by Amanda Sides on August 26th, 2013

quality What the New AdWords Quality Score Updates Mean for YouIn late July, AdWords announced that they would be updating the way quality score is reported. According to that announcement, this should not directly affect your ad performance since it only affects how your 1-10 score is reported, not how your real-time auction score is calculated.

This update is supposed to tighten the relationship between your 1-10 score to your expected click-through rate (CTR), ad relevance, and landing page experience. All-in-all, this sounds like a great update and is supposed to positively affect more advertisers than negatively. We’ve seen a few of our clients improve, most have stayed about the same, and a couple have triggered a lot of new “not showing due to…” alerts, when pre-update they were just fine with high quality scores.

So what do you do if you get hit with lower quality scores and find that your keywords aren’t triggering as many ads to show anymore?

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