<< by Sarah Wyland on September 17th, 2013
Our ads, both text and display, go through several rounds of creative approval before they are even loaded into Google. We review them internally until they meet our high standards. From there, we send them off to the client for feedback. Once approved by the client, we load our ads into Google and wait for the Google seal of approval. It’s a pretty standard practice.
When our ads are deemed ‘disapproved’ by Google, the reason is almost unanimously the same: Trademark. Resubmitting ads for review is a relatively simple process. But before we launch into discussing how it’s done, let’s brush up on what will get an ad disapproved in the first place.