Archive for the ‘Google AdWords’ Category

7 Changes That Rocked Online Marketing in 2013

<< by Tad Miller on December 3rd, 2013

7 Changes That Rocked Online Marketing in 2013 1024x649 7 Changes That Rocked Online Marketing in 2013It’s December and time to take stock of the events of 2013 in the online marketing space.  As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo.  The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

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Do You Know Who is In Your Remarketing List?

<< by Nicole Bandy on November 19th, 2013

remarketing list person Do You Know Who is In Your Remarketing List?This year remarketing has become an extremely popular method of advertising, allowing advertisers to target customers with ads after they’ve left the website and bring them back for further conversion actions. There is some good data behind the capabilities of remarketing and how it can help boost the performance of your campaigns.  If you aren’t using remarketing you should be, especially with the holidays closing in fast.

But for those advanced marketers who have been using it for a while, do you know who is in your remarketing lists? In the past, remarketing lists were built and you couldn’t be sure exactly who you were targeting, just that you were targeting someone that had been to the site before. Knowing the demographic data of your lists can be important for optimizing campaigns and understanding your audience.

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Using Bid Modifiers for Mobile Devices to Improve CPA

<< by Amanda Sides on November 18th, 2013

Screenshot 2013 11 15 17 46 50 Using Bid Modifiers for Mobile Devices to Improve CPAWhether you’re new to the whole AdWords game or have been a heavy hitter for years now, a ton of changes have happened over the past few months that we’re all still warming up to. One of those changes is how Google looks at mobile. Google is trying to promote ads on mobile more and more these days, and if you aren’t careful, it could be extremely detrimental to your performance.

Yes, mobile is a great avenue for ads and, depending on the product or service being advertised, could be the best place for you to spend your ad budget; but if you aren’t aware of how the money is being spent, then it could all be for nothing.

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You Can Keep Your Premium Guaranteed Impressions. I’ll Take the Remnants.

<< by Tad Miller on November 14th, 2013

No one could ever call me a great “brand builder” with regard to the online advertising we do for our clients.  As an agency, we aren’t really about building brand awareness or getting eye balls on a banner ad as the measurement of our success for clients.  Our goal is to get results from the advertising, whether that’s a sale, a form completion or some other Key Performance Indicator.  If brand building happens as a secondary benefit to that advertising, then all the better – but the result has always been what we have focused on.

icon leadflow You Can Keep Your Premium Guaranteed Impressions. Ill Take the Remnants.

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Product Listing Ads: What Are They & Why You Should Be Using Them

<< by Sarah Bonner on November 11th, 2013

With more and more people doing their shopping online, Google Shopping and Product Listing Ads (PLAs) are becoming increasingly important for online retailers, especially with the recent update for Mobile PLAs. The holidays are coming up fast and it is the perfect time to start selling more products online with Google Shopping’s Product Listing Ads.

What Are Product Listing Ads (PLAs)?

Product Listing Ads are advertisements on Google that include extra information on a product, including a product image, price, and merchant name. To set up the ads you’ll need both a Google Merchant Center account and a Google AdWords account.

Desktop PLAs Product Listing Ads: What Are They & Why You Should Be Using Them

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