Archive for the ‘Google AdWords’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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Think BIG for the New Year: Expand Your Strategy for 2014

<< by Heidi Kramer on December 20th, 2013

Depositphotos 26983169 online advertising s Think BIG for the New Year: Expand Your Strategy for 2014With the start of a New Year usually comes the inevitable: reflection of the past year and resolutions for the upcoming months (I say months because if you stick to even one resolution all year long, you deserve a digital high five because that is quite a feat!). While it is tempting to slide into 2014 with the same type of marketing plan and strategy you have had in the past, the start of a new year is the perfect time to up the ante and dive into the unknown – all for the sake of improving your business and laying the groundwork for a successful year.

I’ve compiled an overview of the {current} top online media platforms along with some of their pros and cons to help you THINK BIG for 2014 and hopefully guide the expansion of your current strategy.

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How Apple’s New Bluetooth Technology Could Revolutionize Marketing

<< by Matt Weltz on December 12th, 2013

Blog pic phone How Apples New Bluetooth Technology Could Revolutionize Marketing

As search engine marketers, we work in a constantly changing environment. From algorithm updates to policy shifts, saying things change overnight might actually be a bit of an understatement. The constant change has made us prepared for anything, and surprised by nothing. We have learned to read the signs to see what lurks over the horizon. With these thoughts in mind, I started to think about some of the emerging technologies from Apple and Google, mulling over how they may affect businesses and people in the near future.

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Six Mobile & Remarketing PPC Resolutions for 2014

<< by Amanda Sides on December 10th, 2013

2014 New Year HD Wallpaper1 Six Mobile & Remarketing PPC Resolutions for 2014Every year we all resolve to do things a bit differently − to better ourselves, to look better, to be healthier. So why not do the same for your AdWords account? Whether you simply want to take a few, effective steps as a beginner or new, more advanced, giant leaps, this list will give you an idea of where to start.

Two big movements in paid search this year were around Mobile and Remarketing and even if you haven’t been an early adopter, it’s not too late to improve your campaigns with these 6 tips!

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3 Google AdWords Announcements You May Have Missed in November

<< by Scott Garrett on December 5th, 2013

Wait, is it December already? It just seemed like enhanced campaigns came out yesterday. In fact this whole year has been a blur of new and interesting updates and features from Google AdWords. This past month was especially busy here at Search Mojo with us gearing up clients for the holiday rush. I must admit that I found it quite hard myself to keep up with industry news in November while at the same time ensuring my clients are ready for the end of the year and prepped for early next year.

If you’re like me, you may have missed some of the big announcements from AdWords last month. Therefore, I have decided to dedicate this blog post to some of those announcements that may have fallen on deaf ears during the busy month of November.

google adwords 3 Google AdWords Announcements You May Have Missed in November

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