Archive for the ‘Bing PPC’ Category

Taking the adCenter Exam

<< by Lauren Kade on September 27th, 2011

Accredited Professional Badge Taking the adCenter Exam

As part of my foray into the Microsoft adCenter world, I took the adCenter Accredited Professional Exam.  And I passed!  Do you want to join me in becoming a Microsoft Advertising Accredited Professional?  Well, here’s what you need to know:

The Basics:

  • 100 Questions
  • 1 1/2 hours (it’s timed, there’s a running timer at the top, and you can’t pause and come back)
  • questions are multiple choice as well as some point and click on a diagram questions
  • you can mark questions for review, and see them all in the summary at the end

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AdWords v. adCenter: The Basics

<< by Lauren Kade on September 16th, 2011

4503814929 8392cdbd66 o AdWords v. adCenter: The Basics

I have recently started to wander into the world of Microsoft adCenter and all the wonderfully confusing ways that it is completely different from Google.  So as I start down the yellow brick road, I thought I’d share some of my findings!

Negative Keywords


In Google AdWords, you can have exact, phrase, and broad match negative keywords.  This allows you to exclude traffic both very specifically as well as on a broader spectrum.


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Live from #SMX East: How To Create Great Text Ads

<< by Lindsay Keller on September 15th, 2011

This session focused on the new best practices for creating great text ads, favorite copywriting tips, and all the new text ad formats and extensions presented by  #SMX East Speakers, Noran El-Shinnawy and Bibi Mukherjee. Noran El-Shinnawy is a Senior Marketing Manager at Acquisio, the world’s leading Performance Media Platform, helping marketers buy, track, manage, optimize, and report on media across all major networks, and Bibi Mukherjee is the founder of Curve Trends Marketing, a digital marketing agency.

The session was opened by having the entire audience draw a picture of what they think makes their customers happy. The winner was a…

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Live from #SMX East: Best Practices With adCenter For Bing & Yahoo

<< by Chad Rhodes on September 14th, 2011

My early afternoon session at SMX East 2011 is titled Best Practices With adCenter For Bing & Yahoo. Allan Chuate, Tim Daly, Kunal Das, and Joseph Kerschbaum are discussing not only best practices with Microsoft adCenter, but also some of the key differences between it and AdWords Editor. Anyone who is using Bing and Yahoo, with or without adCenter Desktop, should definitely consider some of this information. You could be missing out on a lot of opportunities to improve your performance and efficiency.

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Live from #SMX East: Paid Search Fundamentals

<< by Lindsay Keller on September 14th, 2011

Matt Van Wagner, Paid Search Fundamentals presenter at SMX East, is President and founder of Find Me Faster, a search engine marketing firm based in Nashua, NH. As a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies, he gave some insight into the basics of how to purchase placement from the major search engines for pay-per-click (PPC) advertising and some best practices for success with your PPC ads.

One great thing about PPC is that your investment in PPC Ads is measurable. A key point that you should keep in mind when creating a PPC campaign is that PPC and SEO are complementary. With PPC you can get going quickly and discover what words convert in the process and relay those results over to your SEO startegy. Also, with PPC you can manage risk of algorithm changes and there is a predictable, dependable flow of traffic. With PPC you can control the message that users are seeing.

Elements of paid search include:

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