Archive for the ‘Bing PPC’ Category

adCenter Update: Negative Keyword Union

<< by Lindsay Keller on March 16th, 2012

If you go under your campaign settings in adCenter and expand the negative keywords section, you will find a new message that may either be a surprise to you or may bring you a HUGE sigh of relief.

adCenter Negative Keyword Union adCenter Update: Negative Keyword Union

Up until yesterday, campaign level negative keywords were automatically disabled from applying to any ad group that had one or more negative keywords set at the ad group level. adCenter has been talking about upgrading the hierarchy of their negative keyword system for a while, but it wasn’t until yesterday that they finally rolled out what they call the “Negative Keyword Union Model”.

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Free Webinar: Winning Strategies for Software Marketing in Search

<< by Cady Condyles on March 6th, 2012

software box Free Webinar: Winning Strategies for Software Marketing in SearchFree Webinar Next Week:
Winning Strategies for Software Marketing in Search
When: Thursday, March 15th at 2p.m. ET
Presenters: Janet Driscoll Miller, CEO & President of Search Mojo, & Sue Watkins, Director of Marketing at Meridian Systems

Register here

Search Marketing has become a huge marketing channel, particularly for hyper-competitive industries like software sales. It is important to stay up to date on the latest developments and ad types within search, in addition to evolving and testing your campaigns over time. Search Mojo will review these concepts in a webinar, Winning Strategies for Software Marketing in Search, on Thursday March 15, at 2:00p.m. ET.  Online Marketing experts Janet Driscoll Miller, President & CEO of Search Mojo, and Sue Watkins, Director of Marketing at Meridian Systems, will review the best practices to B2B software marketers to make the most of search.

read more Free Webinar: Winning Strategies for Software Marketing in Search

The PPC Metric You Should Be Paying Attention To and Might Not Have Even Thought Of

<< by Tad Miller on February 17th, 2012

As a Search Marketing Agency, we have a lot of employees that are obsessed about squeezing every bit of performance possible out of our clients Pay Per Click Advertising.  Search Marketing User Interfaces give multiple metrics to help advertisers see how they are doing.  But as an agency that deals with millions of PPC clicks every month, we learn pretty quickly with the scale of the data we get to work with what metrics really make a difference in delivering conversion/lead/sales success and what metrics don’t.

 The PPC Metric You Should Be Paying Attention To and Might Not Have Even Thought OfIf conversions are the goal of your advertising, then the first rule of managing your PPC account is “Not all clicks are created equal.”  PPC is a “meritocracy”.  The clicks that convert get all of the love, affection, increased max Cost Per Click bids and Budget.  The keywords that don’t convert get minimized with lower bids and eventually even paused.  There is no such thing as a “No keyword left behind” in a successful PPC account.  It’s possible to do a keyword “reclamation project” by improving the post click experience of keywords that historically not converted with custom landing pages, but you still have to rely on the data at your disposal on what you decide to do with your keywords.

read more The PPC Metric You Should Be Paying Attention To and Might Not Have Even Thought Of

MSN adCenter Releases Exact Match Negative Keywords

<< by Chad Rhodes on November 23rd, 2011

adCenter Exact Match Negatives.gif MSN adCenter Releases Exact Match Negative KeywordsIf you do any Pay-Per-Click advertising with MSN I am sure that you have been anxiously awaiting the addition of an exact match negative keyword feature for adCenter. Well, it appears that the wait is finally over with the most recent update, Version 8 R2.

read more MSN adCenter Releases Exact Match Negative Keywords

Microsoft Advertising adCenter Updates

<< by Lindsay Keller on October 28th, 2011

Today when I logged into Microsoft Advertising adCenter I realized that some major updates had been made! The new adCenter interface is much more user friendly, saving us all some time. The new version allows users to edit the campaign name, status, and budget right within the main interface. With the old version of adCenter, it took users three clicks before changes to campaign settings could be made. Transitioning between three different pages and having to wait for those pages to load was a really time consuming process, especially when trying to make small changes to campaign budgets on a daily basis. In the new adCenter interface, editing budgets is only a click away!

read more Microsoft Advertising adCenter Updates


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