Archive for the ‘Bing PPC’ Category

SMX East: Competitor PPC Analytics

<< by Jessica Davidson on October 3rd, 2012

Number Munchers Competition 31 SMX East: Competitor PPC AnalyticsUnderstanding your PPC analytics and successfully munching your own numbers is only one part of the equation. But, to be a truly successful marketer, you must learn about your competitors’ PPC efforts to avoid being gobbled up by your competition in paid search. In this session, Daniel Owen, Lyena Solomon, and Matt Van Wagner offer techniques to gain insight about your competition’s paid search efforts in order to give yourself the competitive edge.

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SMX East: Crunching Your Own PPC Data

<< by Jessica Davidson on October 3rd, 2012

Number Muncher SMX East: Crunching Your Own PPC Data

In the world of PPC, we as marketers are swimming in a sea of data at any given time. So, how are we supposed to effectively use this data to make decisions and improve our PPC campaign performance? This SMX East session explores how you can go from drowning in data to a successful Number Muncher (and yes, I am referring to that MS DOS computer game gem) by capitalizing on data analysis techniques to optimize your PPC campaigns.

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Bing Ads Client-Agency Relationship Problems & Solutions

<< by Amanda Sides on September 19th, 2012

So, by now if you advertise through Bing you should have heard about the branding switch from “Microsoft adCenter” to “Bing Ads.” The very first issue we ran into was the simultaneous hiring of a few new Account Managers that we needed to add to our “client center.” As far as I can tell, it looks like the process is the same as it used to be to create a client-agency relationship. They’ve updated their process for the new branding in the Support Center.

For detailed instructions, you can also see my post from last year, How To: Set Up an adCenter “Client-Agency Relationship,” as not much has changed since then.

bing login screen1 Bing Ads Client Agency Relationship Problems & Solutions

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Live from SMX 2012 – Auditing PPC Campaigns

<< by Tad Miller on June 6th, 2012

Cady SMX Live from SMX 2012   Auditing PPC CampaignsThis afternoon’s first SEM track Session is “Auditing PPC Campaigns with our own Cady Codyles, Joe Kerschbaum from Clix Marketing, Melissa Mackey from gyro and David Rodnitzky from PPC Associates.  The sessions topic are is supposed to be about evaluating the health of your PPC Accounts.

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SMX Toronto: Paid Search – Advanced Testing & Reporting

<< by Cady Condyles on April 26th, 2012

SMXToronto1 SMX Toronto: Paid Search   Advanced Testing & ReportingIf you missed the Advanced Track this morning at SMX Toronto, here are the highlights from the Paid Search: Advanced Testing and Reporting Panel.  Brad Geddes, Founder of Certified Knowledge, and Jeff Ferguson, CEO of Fang Digital Media, lead this panel.  This session centered  around the actual process of designing, implementing and measuring the results of paid search tests.

Brad Geddes kicked off the panel discussing the best ways to evaluate testing and which metrics create a conversion

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