Archive for the ‘Bing PPC’ Category

Here’s Why You Should PPC Advertise on Your Brand Keywords

<< by Tad Miller on April 19th, 2013

There have been multiple studies about the incremental lift in search traffic that Pay Per Click Advertising provides in recent years.  I’ve been quoting to clients the Google Study that said that search ads provide 89% incremental traffic.  The studies essentially say that when ads are shut off that the natural search results will only pick up for 11% of the lost traffic.

The study results, are almost in every case met with doubt and skepticism by the clients because the clients don’t trust that the information is valid because Google did the study. The issue is particularly doubted with regard to advertising on the companies name or brand names that they already rank number one for in natural search.

Our Test

We recently started a test for a retailer that had not previously utilized PPC advertising on its brand names before and monitored both the impact on natural search when those ads were turned on and the impact on PPC with the addition of the clicks on those specific brand keywords.

The results pretty much backed the premise of the Google study.  The study said:

read more Heres Why You Should PPC Advertise on Your Brand Keywords

Two Is Better Than One: Importing AdWords Campaigns into Bing

<< by Blaine Anderson on March 28th, 2013

“Two is better than one.”

That seems to be the common logic these days. And it’s true…to an extent. If you’re the one simply enjoying the benefits of those two Somethings, then great! But what if you’re the person responsible for creating those two Somethings? Or what if having two of those Somethings causes some type of pain or stress?

breakfast meme e1364486291560 Two Is Better Than One: Importing AdWords Campaigns into Bing

“Why, yes, Pippen! I would love a second breakfast…as long as you make it for me, and it doesn’t give me indigestion.”

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Not Advertising on Bing? 3 Reasons Why You May Be Missing Out

<< by Casey Davenport on March 25th, 2013

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I will be the first to admit it – Bing and I don’t always get along. But despite our quarrels, Bing has always held a special place in my heart (as demonstrated in this year’s Bing-nerd Halloween costume to the right). I don’t know if it is because they are the search engine underdog,..or if they won me over simply with their ability to consistently pick awesome background photos for bing.com.

Whatever the case, if 1965 taught us anything, its that what the world needs is LOVE, sweet love. So I would like to take this opportunity to change the conversation up a bit and highlight some reasons why, when it’s all said and done, you may be missing out by not taking advantage of Bing’s advertising platform.

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Pay For Online Ads With A Credit Card and Get Rewarded

<< by Tad Miller on January 20th, 2013

Hi, I’m Tad, and I’m a credit card rewards Junkie.  I have a history of paying for everything I possibly can with my rewards cards just to maximize my cash back rewards.  The credit card companies write paragraphs in their Terms and Conditions to limit the maximum amount of money or rewards they have to pay out to to people like me each year.  I’ve been known to hit these yearly reward caps as early as October.  So I know a thing or two about playing the rewards game.

Last week as I called American Express to clear up an unauthorized charge on one of my cards I drew a customer service representative who almost seemed obsessed with the idea of up-selling me to upgrade my business credit card, and he almost had me convinced, based on one feature of the card he was trying to sell me on.  I had never heard of a business credit card that gives rewards points specifically for advertising expenses.

 Pay For Online Ads With A Credit Card and Get Rewarded

American Express Business Rewards Gold

But, sure enough, the American Express Business Gold Rewards Card gives 2 credit card rewards points for every dollar spent for up to $100,000 of purchases:

2 points for advertising purchases in the U.S. to promote your business in the following media channels: online, TV and radio

read more Pay For Online Ads With A Credit Card and Get Rewarded

SMX East: Advanced Keyword Research Tactics

<< by Jessica Davidson on October 4th, 2012

keyword research magnifying glass1 SMX East: Advanced Keyword Research TacticsAs a search engine marketer, we always automatically default to utilizing Google AdWords’ Keyword Tool to conduct our keyword research. But, what if other tools existed to help us expand our keyword research efforts? In this SMX East session, Shawn Livengood and Laura Thieme introduce new keyword research tactics in order to perform better keyword research.

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