Archive for the ‘Pay Per Click Advertising’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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Use Newsfeed Ads for Better Facebook Performance

<< by Sarah Bonner on December 27th, 2013

newsfeedicon Use Newsfeed Ads for Better Facebook PerformanceIf you’re interested in lowering your costs-per-click and costs-per-lead, and raising conversion rates in your Facebook campaigns, you may want to consider launching Newsfeed Post ads. If you’re not advertising on Facebook yet, you should be, and Facebook ads are a great way to get your product in front of millions of people.

There are two main ad formats to use for Facebook advertising: Newsfeed Post ads and right side ads. Right side ads are the original format and Newsfeed ads are relatively new. Some businesses may not have utilized Newsfeed post ads on Facebook, maybe because they are more challenging to manage than right side ads or they’re not sure how the new ads will perform. While it does take a little more work to launch and manage them, Newsfeed ads are worth testing. We have seen this ad type perform just as good as, if not exponentially better, than right side ads.

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Think BIG for the New Year: Expand Your Strategy for 2014

<< by Heidi Kramer on December 20th, 2013

Depositphotos 26983169 online advertising s Think BIG for the New Year: Expand Your Strategy for 2014With the start of a New Year usually comes the inevitable: reflection of the past year and resolutions for the upcoming months (I say months because if you stick to even one resolution all year long, you deserve a digital high five because that is quite a feat!). While it is tempting to slide into 2014 with the same type of marketing plan and strategy you have had in the past, the start of a new year is the perfect time to up the ante and dive into the unknown – all for the sake of improving your business and laying the groundwork for a successful year.

I’ve compiled an overview of the {current} top online media platforms along with some of their pros and cons to help you THINK BIG for 2014 and hopefully guide the expansion of your current strategy.

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5 Tips For Working With Multiple Marketing Agencies

<< by Sarah Wyland on December 18th, 2013

As an account manager, I often find myself on a conference call with clients – and their other agencies. While we here at Search Mojo take on SEO and Paid Media, clients often hire other agencies for things like public relations and web design; which means, in an ideal scenario, we  all work together for the greater good – in this case, for the benefit of the client.

have too many cooks kitchen 27741232 5 Tips For Working With Multiple Marketing Agencies

There’s that old adage “too many cooks in the kitchen.” While it can be literal – have you ever tried to get into Search Mojo’s kitchen on the day of a chili cook off? – in this case, it’s metaphorical. When multiple agencies come together, there are a lot of ideas brought to the table by a lot of people who are good at their jobs – and if we’re being honest, none of us like to be told our ideas aren’t the best thing since sliced bread.

Here’s an example: A client is launching a new website and is ready for input on SEO. While the site looks great, it’s also all flash and parallax design, making it less than optimal for search engines. The designers aren’t happy to hear that sort of feedback and understandably so – they’re proud of their hard work which took hours to create.

So how do you approach working with different agencies with different specialties and different people? Here are five tips I’ve found helpful:

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How Apple’s New Bluetooth Technology Could Revolutionize Marketing

<< by Matt Weltz on December 12th, 2013

Blog pic phone How Apples New Bluetooth Technology Could Revolutionize Marketing

As search engine marketers, we work in a constantly changing environment. From algorithm updates to policy shifts, saying things change overnight might actually be a bit of an understatement. The constant change has made us prepared for anything, and surprised by nothing. We have learned to read the signs to see what lurks over the horizon. With these thoughts in mind, I started to think about some of the emerging technologies from Apple and Google, mulling over how they may affect businesses and people in the near future.

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