Archive for the ‘YouTube for Nonprofits’ Category

INFOGRAPHIC: The State on Online Giving and Marketing for Nonprofits

<< by Kari Rippetoe on September 9th, 2013

Online Donation Growth INFOGRAPHIC: The State on Online Giving and Marketing for NonprofitsDid you know:

  • Online revenue for nonprofits grew nearly 12% in 2012?
  • Online donations from repeat supporters grew 20%, while online donations from sustainers (those who regularly and automatically donate) grew 27%?
  • The average online donation is $89?

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise – and nonprofit organizations have a growing opportunity to take advantage of this through search, social media, and video content (just to name a few channels). The main challenge many nonprofits tend to face is a lack of resources, including budget, to launch an online marketing strategy of any effective scale. But did you also know there are programs that exist to help nonprofits conquer this challenge?

read more INFOGRAPHIC: The State on Online Giving and Marketing for Nonprofits

WEBINAR: Amping Up Search with Video Content

<< by Kari Rippetoe on December 4th, 2012

video button WEBINAR: Amping Up Search with Video ContentVideo is getting a lot of play lately as the marketing content du jour. And for good reason – video content amps up your marketing in so many different ways. Did you know:

Video has a huge impact on search marketing, whether it’s outranking text content on Google or boosting landing page conversion for a PPC campaign. To find out more about how to leverage video content for search, join us this Thursday, December 6 at 2:00pm ET for a free webinar, Video Saved the Marketing Star: Amping Up Search with Video Content. Search Mojo’s President and CEO Janet Driscoll Miller and Account Manager Jessica Davidson¬†will show you why you should be including video as part of your content and search marketing strategy, and share with you some useful ideas for leveraging video. This webinar will cover:

  • Best practices for getting your video content ranked in search engines
  • How to use rich snippets to get a higher clickthrough rate
  • How to test video in your paid search campaigns
  • How to measure the success of your video content

Update 12/20: Did you miss the webinar? Watch Video Saved the Marketing Star: Amping Up Search with Video Content in its entirety here! Check out the preview below:


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