Archive for the ‘Social Media for Nonprofits’ Category

INFOGRAPHIC: The State on Online Giving and Marketing for Nonprofits

<< by Kari Rippetoe on September 9th, 2013

Online Donation Growth INFOGRAPHIC: The State on Online Giving and Marketing for NonprofitsDid you know:

  • Online revenue for nonprofits grew nearly 12% in 2012?
  • Online donations from repeat supporters grew 20%, while online donations from sustainers (those who regularly and automatically donate) grew 27%?
  • The average online donation is $89?

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise – and nonprofit organizations have a growing opportunity to take advantage of this through search, social media, and video content (just to name a few channels). The main challenge many nonprofits tend to face is a lack of resources, including budget, to launch an online marketing strategy of any effective scale. But did you also know there are programs that exist to help nonprofits conquer this challenge?

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Nonprofits Getting More Google Exposure Through the Knowledge Graph

<< by Sarah Lokitis on June 4th, 2013

Last week, Michelle shared some updates with Google+’s most used feature – Hangouts. This week I wanted to share how Google+ is tying itself into search results even more as it continues to grow and develop. Both this post and Michelle’s post show how Google has continued to combine Google+ with other Google products to allow users to get more relevant information faster.

If you aren’t already familiar with the Knowledge Graph, it is how Google attempts to “answer questions you never thought to ask” after you submit a search query. The Knowledge Graph appears in the upper right hand corner of the first page of search results and doesn’t yet appear for all queries. Google has an extensive program for nonprofits, which includes the Google Grants program and YouTube for Nonprofits, so it makes sense that they would want to continue to promote nonprofits to the best of their ability in organic search. On Google+, it was recently announced that the Knowledge Graph will further support searches for nonprofit organizations:

Screen shot 2013 06 02 at 7.51.56 PM Nonprofits Getting More Google Exposure Through the Knowledge Graph

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Case Study: What’s that Red Equal Sign? How to Create an Effective Social Media Campaign

<< by Michelle Doty on April 1st, 2013

I’m keeping today’s post fairly short, but I wanted to address every social media marketer’s least favorite question: “how can we make this go HRC red equal sign Case Study: What’s that Red Equal Sign? How to Create an Effective Social Media Campaign
viral?” I know, it’s a recurring theme across every internet marketing blog in existence, but I promise, my post is a bit different…

Yes, I will echo the oft-repeated sentiment of many, because it’s important: you can’t, and we can’t, make anything go viral. With that out of the way, social media marketers can, however, provide you with the tools and the know-how to produce engaging, interesting content that resonates with your audience, and has the potential to be shared widely… but, just to reiterate,  we cannot make anything go viral.

So with that, I wanted to share a case study of a recent social campaign that encompasses each of the best practices we share with clients—especially our nonprofits, who often lack the marketing dollars of the for-profits they compete with for online real-estate—to help inform their social media marketing efforts.

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Jill Bastian Answers Your Questions About Email and Social Media Marketing for Nonprofits

<< by Kari Rippetoe on October 23rd, 2012

In our previous post, Search Mojo’s Amanda Chaney answered questions about Google Grants for Nonprofits from our October 4th webinar, “The 4 Online Marketing Tactics Nonprofits Need for Success.”  Today, webinar co-presenter Jill Bastian, Community Education & Training Manager at VerticalResponse, answers questions submitted by attendees about email and social media marketing.

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How Can Non-Profits Use Social Media for Good? (Part Two)

<< by Janet Driscoll Miller on February 11th, 2010

MDA lockup How Can Non Profits Use Social Media for Good? (Part Two)On Wednesday, I was “arrested” and taken to “jail”. As part of the MDA’s Lockup fundraiser, I was asked to raise “bail”, or funds for MDA support and research. While many of the participants relied on the good old-fashioned telephone calls to their networks to raise funds, I thought I’d give social media a try to see how effectively non-profits might use social media for real-time fundraising. While this research was far from scientific, I think it does reveal some interesting (perhaps predictable) outcomes for using social media with real-time fundraising events.

The Results

Compared with my fellow “jailbirds”, I found that real-time fundraising via social media was just as effective for me as telephone calls were for my colleagues. I was “locked up” for about two hours, and during that time, I exclusively used Facebook, LinkedIn and Twitter for my fundraising efforts.

In the end, I raised comparable funds to my fellow fundraisers in the same time period.

read more How Can Non Profits Use Social Media for Good? (Part Two)


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