<< by Avelyn Austin on February 11th, 2009
It’s true! Google has given over 4,000 non-profit organizations Google Grants to allow them to spread their message across the web. Just fill out an application, send it to Google, and the money is yours! It seems easy, right? Well for those of us in the Pay Per Click (PPC) management industry it is that easy. However, for the average non-profit staff member, I imagine that PPC marketing is probably like a foreign language and that’s OK.
Google Grants are terrific and can range from $10,000 per month all the way up to $40,000 per month. For all that free advertising, Google understandably has a few guidelines. One of the most obvious requirements is that your non-profit have a dedicate individual to actively manage the Google Grant which may mean: