Archive for the ‘Online Marketing for Nonprofits’ Category

INFOGRAPHIC: The State on Online Giving and Marketing for Nonprofits

<< by Kari Rippetoe on September 9th, 2013

Online Donation Growth INFOGRAPHIC: The State on Online Giving and Marketing for NonprofitsDid you know:

  • Online revenue for nonprofits grew nearly 12% in 2012?
  • Online donations from repeat supporters grew 20%, while online donations from sustainers (those who regularly and automatically donate) grew 27%?
  • The average online donation is $89?

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise – and nonprofit organizations have a growing opportunity to take advantage of this through search, social media, and video content (just to name a few channels). The main challenge many nonprofits tend to face is a lack of resources, including budget, to launch an online marketing strategy of any effective scale. But did you also know there are programs that exist to help nonprofits conquer this challenge?

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WEBINAR: The State of Google Marketing for Nonprofits and Associations

<< by Kari Rippetoe on August 21st, 2013

Nonprofit marketing aint easy WEBINAR: The State of Google Marketing for Nonprofits and AssociationsIf you work for a nonprofit or association, you know how hard marketing can be. Not least on your list of challenges is lack of funding to actually do the marketing you so desperately need for your organization. Your marketing efforts consist of finding as many free or low-cost ways as possible to increase donations and get the word out about your mission, while getting as much value from that as you can.

There’s a huge opportunity for nonprofits to take advantage of digital as a fundraising channel. According to Blackbaud’s 2013 Online Marketing Benchmark Study for Nonprofits, online fundraising revenue grew by 11.6% between 2011 and 2012. However, online giving only represents a small percentage – just 7% – of overall giving.

What if I told you that Google provides nonprofits with free advertising money? Google Grants for Nonprofits distributes free advertising grants to 501(c)(3)s so they can advertise on Google’s advertising platform, AdWords. This provides you the opportunity to reach more online givers and grow you’re bottom line through digital. You’re life just got a little bit easier.

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Nonprofits Getting More Google Exposure Through the Knowledge Graph

<< by Sarah Lokitis on June 4th, 2013

Last week, Michelle shared some updates with Google+’s most used feature – Hangouts. This week I wanted to share how Google+ is tying itself into search results even more as it continues to grow and develop. Both this post and Michelle’s post show how Google has continued to combine Google+ with other Google products to allow users to get more relevant information faster.

If you aren’t already familiar with the Knowledge Graph, it is how Google attempts to “answer questions you never thought to ask” after you submit a search query. The Knowledge Graph appears in the upper right hand corner of the first page of search results and doesn’t yet appear for all queries. Google has an extensive program for nonprofits, which includes the Google Grants program and YouTube for Nonprofits, so it makes sense that they would want to continue to promote nonprofits to the best of their ability in organic search. On Google+, it was recently announced that the Knowledge Graph will further support searches for nonprofit organizations:

Screen shot 2013 06 02 at 7.51.56 PM Nonprofits Getting More Google Exposure Through the Knowledge Graph

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How Bid Increases are Affecting the Way You Manage Your Google Grant

<< by Amanda Sides on April 30th, 2013

Google for Nonprofits offers a grant through Google AdWords to give nonprofits the ability to advertise on Google.com to promote awareness or increase donations, volunteers, etc. If you have been managing a Grant or Grantspro account, you may have noticed a major change earlier this year. Grant accounts used to be restricted to $1 max CPC keyword bids, which really held back a lot of companies because a lot of keywords they want to target are highly competitive and are not eligible to show ads for a lot of their more important terms. Google decided to make a change to help advertisers with this problem, but it still came with some brand new issues to work with. Learn about the update, how it changed your data, and also what you need to do to improve performance with the new updates.

Google Grants AdWords for Nonprofits Logo How Bid Increases are Affecting the Way You Manage Your Google Grant

Update: January 28, 2013

On January 28, 2013, Google AdWords made a widespread change, increasing keyword bid limits for Grant accounts from $1 to $2. The notification came via email to Grant account owners and Admins, with the portion regarding the change below:

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Case Study: What’s that Red Equal Sign? How to Create an Effective Social Media Campaign

<< by Michelle Doty on April 1st, 2013

I’m keeping today’s post fairly short, but I wanted to address every social media marketer’s least favorite question: “how can we make this go HRC red equal sign Case Study: What’s that Red Equal Sign? How to Create an Effective Social Media Campaign
viral?” I know, it’s a recurring theme across every internet marketing blog in existence, but I promise, my post is a bit different…

Yes, I will echo the oft-repeated sentiment of many, because it’s important: you can’t, and we can’t, make anything go viral. With that out of the way, social media marketers can, however, provide you with the tools and the know-how to produce engaging, interesting content that resonates with your audience, and has the potential to be shared widely… but, just to reiterate,  we cannot make anything go viral.

So with that, I wanted to share a case study of a recent social campaign that encompasses each of the best practices we share with clients—especially our nonprofits, who often lack the marketing dollars of the for-profits they compete with for online real-estate—to help inform their social media marketing efforts.

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