<< by Tad Miller on June 9th, 2010
I recently wrote about how Google’s new adsenseformobileapps.com was showing our clients Content Network Ads on mobile phone apps like Pandora, StyleM Galleries and CompSMS. The shocking part about this was that Google is completely ignoring its “rules” for how Content Network is supposed to work – the content on the web page viewed matches the keywords you want to advertise on.
The mobile apps in Adsense for Mobile Apps for the most part have no content that matches any of the keywords in our clients Google Adwords Accounts. When an AdWords ad appears on my Droid Phone’s Pandora Music App, it’s not matching keywords to song lyrics or song titles. Google is was showing the Ads of my highest bidded Ad Groups (I excluded adsenseformobileapps.com from showing our ads). Those Ad Groups had high bids, because the keywords within them were great at converting. But those keywords were of no consideration when it showed those ads on mobile apps and because they had no relevance they did NOT convert well.
I obviously think that Google is doing a serious disservice to its advertisers, by just “blending in” clicks from mobile apps as just being the same kind of contextually triggered clicks advertisers get from it’s Content Network. Advertising on Apps that have no keyword content that triggers ads or that don’t have a way for the app user to query or search for something within the app are not Search Advertising. Ads of this nature are purely Display Ads.