Archive for the ‘Mobile Search’ Category

Increase Mobile App Downloads with Google AdWords

<< by Amanda Sides on May 14th, 2013

apps Increase Mobile App Downloads with Google AdWordsIn line with the rise of mobile devices, mobile apps are becoming more and more prevalent and with every passing day the competition is getting steeper. If you have a mobile app, what measures are you taking to promote or increase downloads? PPC may not be a route that you originally worked into your strategy, but Google AdWords offers unexpected ways to help advertisers promote their mobile apps, and, in turn,  increase app downloads.

Mobile App Extensions

Ad Extensions are offered through Google AdWords as a way to allow advertisers to show more information in addition to their traditional text ads. This helps provide searchers with more information, but also helps the advertiser take up more real estate on the search engine results page (SERP), drawing more attention to their ads.

Mobile App Extensions in particular are a new feature from AdWords, available in a full, global release to advertisers that have upgraded to enhanced campaigns. This will enable a link to download your mobile/tablet app to accompany your ad, with both Android and iOS as available options depending on the type of app you offer. This additional link would point to a deep page on your site, where searchers can download the app.

App Promotion Ads

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Stop Losing Those Mobile Conversions: 3 Steps to Designing and Implementing Responsive Landing Pages

<< by Jenny DeGraff on March 20th, 2013

mobile ppc Stop Losing Those Mobile Conversions: 3 Steps to Designing and Implementing Responsive Landing PagesStart your mobile marketing program now. If you haven’t yet, you’re missing out. With mobile traffic making up nearly 22% of all paid search clicks on Google in the US in Q4 2012 and projections of mobile Internet usage overtaking PC usage in 2013, you should at least be considering a mobile marketing plan.

For those of you already utilizing mobile PPC or seeing increased traffic from mobile sources, don’t overlook the importance of a well designed, mobile-friendly landing page. This sounds obvious, but for many marketers, this is a lower priority item to testing other high friction elements on a landing page such as headline, CTA, hero shots, etc.

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WEBINAR: Leveraging Local SEO for More Leads

<< by Kari Rippetoe on January 8th, 2013

local seo WEBINAR: Leveraging Local SEO for More LeadsDo your customers know where you are? Your website may be ranking well in Google, but many of your prospects could be looking at a more local level to find the products and services they need.  Just take a look at your website analytics to see how much traffic your website receives from your city, or even your state. If you’re seeing very little (or not seeing any at all), then it’s time to consider employing some local SEO tactics. Local SEO will help your prospective customers find what they’re looking for in their own backyard – giving you an edge over your competitors.

How can local SEO help to drive more local traffic and leads to your business? Join Amanda Chaney, Account Director at Search Mojo, for a free 30 minute webinar on Thursday, January 10th at 2:00pm ET, Leveraging Local SEO for More Leads.  During this webinar, Amanda will show you:

  • Why Google+ is a local SEO must for businesses
  • What local citations are and why they’re important
  • How to ensure your website is properly optimized for local search

For a preview of what you’ll learn during the webinar, check out this Mojo Minute video:

This webinar will pack a ton of useful local SEO tips and tactics into just 30 minutes, plus Amanda will be answering your local SEO questions as well.

UPDATE 1/14/2013: Did you miss the webinar? Watch Leveraging Local SEO for More Leads in ts entirety here! Check out the preview below:

Best of Search Marketing Sage Blog 2012: Top 30 Posts

<< by Kari Rippetoe on December 31st, 2012

search marketing in 2013 Best of Search Marketing Sage Blog 2012: Top 30 PostsAs the curtain closes on another year at Search Mojo, we like to take one last look back at what made our year interesting – and our blog posts here on Search Marketing Sage are an excellent reflection of that. We write about the new things we as search marketers are learning about each day so we can pass that knowledge on to you, our awesome readers. And because of you, 2012 was the most successful year yet for the Search Marketing Sage!

We’ve compiled a list of our top 30 blog posts on search marketing, social media marketing, mobile marketing and content marketing for 2012. These were the most popular posts of the year, judged by your visits and feedback. We hope you enjoy these (and even learn something you didn’t know before), and here’s to a successful 2013 for all of us!

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Get Your PPC Ads Ready for the Most Wonderful Time of the Year… To Shop!

<< by Amanda Sides on November 21st, 2012

target lady Get Your PPC Ads Ready for the Most Wonderful Time of the Year... To Shop!While most people are preparing their brine for the turkey on Thursday and scouting the best sales so they can go stand in line before the pumpkin pie even settles, others are getting things in order behind the scenes, making it possible to provide consumers with the insane sales that they need so bad that they are willing to trample each other for.

Whether you are an online retailer or a brick-and-mortar shop that also has a website, I’m here to provide you with some tips to be sure you take advantage of all those searchers looking for sales nearby on Black Friday, or looking for the lowest price on the web on Cyber Monday.

Mobile Ads

An important, but obvious option is to be sure you target your PPC ads to mobile devices during the holidays. If you think about it, a lot of people will be searching on the run between stores and coffee runs. Do a little work and tailor your ads around holiday verbiage, drawing people in for your big sales during the holidays. You can even use ad sitelinks and location extensions to make your mobile ads even more useful for searchers (see below).

mobile ads Get Your PPC Ads Ready for the Most Wonderful Time of the Year... To Shop!

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