Archive for the ‘Mobile Search’ Category

Don’t Get Left Out in the Cold: Increase Holiday Business by Improving Mobile Visibility

<< by Amanda Sides on October 30th, 2013

santa iphone4s 6606739 Dont Get Left Out in the Cold: Increase Holiday Business by Improving Mobile VisibilityWhether you’re ready or not, the holidays are just around the corner (and there are only 27 shopping days this year due to a late Thanksgiving). If you’re in the business of ecommerce, you likely have either an online store only or a website in addition to your brick-and-mortar location(s). This post will help you understand that even in the midst of Q4, there are many ways you can utilize the booming mobile trends to your advantage in your quest to increase sales around the holidays.

Everyone knows mobile usage is continually sky-rocketing, but do you know all the astounding facts about usage around shopping? I am a healthy shopper, especially online, and none of these statistics shock me whatsoever. Digital Buzz Blog reports that 68% perform retail research on their smartphone, and of that:

  • 35% purchase on their phone
  • 21% on a tablet
  • 28% purchase on a laptop
  • 37% purchase in-store

You want that 68% to find YOU when they are doing their research, and then either make it easy for them to buy right then and there, or at least for them to find your store.

So how do you increase your store’s visibility on mobile?

read more Dont Get Left Out in the Cold: Increase Holiday Business by Improving Mobile Visibility

Live from Pubcon: Matt Cutts Keynote

<< by Janet Driscoll Miller on October 23rd, 2013

This morning Matt Cutts gave his keynote at Pubcon, discussing what Google has been up to this past year and what some of its plans are for 2014. 

read more Live from Pubcon: Matt Cutts Keynote

What the New AdWords Quality Score Updates Mean for You

<< by Amanda Sides on August 26th, 2013

quality What the New AdWords Quality Score Updates Mean for YouIn late July, AdWords announced that they would be updating the way quality score is reported. According to that announcement, this should not directly affect your ad performance since it only affects how your 1-10 score is reported, not how your real-time auction score is calculated.

This update is supposed to tighten the relationship between your 1-10 score to your expected click-through rate (CTR), ad relevance, and landing page experience. All-in-all, this sounds like a great update and is supposed to positively affect more advertisers than negatively. We’ve seen a few of our clients improve, most have stayed about the same, and a couple have triggered a lot of new “not showing due to…” alerts, when pre-update they were just fine with high quality scores.

So what do you do if you get hit with lower quality scores and find that your keywords aren’t triggering as many ads to show anymore?

read more What the New AdWords Quality Score Updates Mean for You

How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

<< by Sarah Bonner on July 29th, 2013

The development of enhanced campaigns in Google AdWords has dramatically increased the ability of advertisers to target mobile users (Scott Garrett discussed optimizing ads for mobile using enhanced campaigns here). Now that we can see the light in advertising for mobile, it’s important to have mobile specific landing pages to help increase relevancy for mobile searchers. Websites with responsive web design are thought to have an advantage when it comes to capturing those mobile searchers, but we can also use {ifmobile[value]} and {ifnotmobile[value]} ValueTrack parameters to send users to device-specific landing pages.

Responsive web design means that a site will ‘respond’ with a different look, depending on searchers’ device, behavior, and other environmental factors.

ResponsiveDesign How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

If a site doesn’t have responsive design, you run the risk of losing potential leads because mobile users don’t have a good landing page experience. BUT, fear not: there is a workaround.

read more How To Manage Ad URLs By Device With ifmobile and ifnotmobile Parameters

[VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

<< by Kari Rippetoe on June 10th, 2013

mobile seo [VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen

Does your brand have a mobile presence? If not, what’s holding you back? Some of the reasons I’ve heard from marketers and business owners over the years include:

  • My customers aren’t using mobile devices.
  • Mobile doesn’t work for B2B (or insert other industry/market here).
  • I don’t have the resources to build and maintain a mobile presence.
  • I just wouldn’t know where to start with mobile.

And really, you could apply these excuses to almost any other marketing channel, such as social media. But as with social media, mobile is not going away, and excuses like these are becoming as flimsy as a cheap cell phone. There is hard data showing that mobile has become not just another communications medium, but a way of life, all over the world – just take a look at these 10 compelling mobile marketing statistics for further convincing.

read more [VIDEO PREVIEW] Mobile SEO: Designing and Optimizing for the Third Screen


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