<< by Amanda Sides on November 18th, 2013
Whether you’re new to the whole AdWords game or have been a heavy hitter for years now, a ton of changes have happened over the past few months that we’re all still warming up to. One of those changes is how Google looks at mobile. Google is trying to promote ads on mobile more and more these days, and if you aren’t careful, it could be extremely detrimental to your performance.
Yes, mobile is a great avenue for ads and, depending on the product or service being advertised, could be the best place for you to spend your ad budget; but if you aren’t aware of how the money is being spent, then it could all be for nothing.