Archive for the ‘Mobile Search’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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How Apple’s New Bluetooth Technology Could Revolutionize Marketing

<< by Matt Weltz on December 12th, 2013

Blog pic phone How Apples New Bluetooth Technology Could Revolutionize Marketing

As search engine marketers, we work in a constantly changing environment. From algorithm updates to policy shifts, saying things change overnight might actually be a bit of an understatement. The constant change has made us prepared for anything, and surprised by nothing. We have learned to read the signs to see what lurks over the horizon. With these thoughts in mind, I started to think about some of the emerging technologies from Apple and Google, mulling over how they may affect businesses and people in the near future.

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Six Mobile & Remarketing PPC Resolutions for 2014

<< by Amanda Sides on December 10th, 2013

2014 New Year HD Wallpaper1 Six Mobile & Remarketing PPC Resolutions for 2014Every year we all resolve to do things a bit differently − to better ourselves, to look better, to be healthier. So why not do the same for your AdWords account? Whether you simply want to take a few, effective steps as a beginner or new, more advanced, giant leaps, this list will give you an idea of where to start.

Two big movements in paid search this year were around Mobile and Remarketing and even if you haven’t been an early adopter, it’s not too late to improve your campaigns with these 6 tips!

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Using Bid Modifiers for Mobile Devices to Improve CPA

<< by Amanda Sides on November 18th, 2013

Screenshot 2013 11 15 17 46 50 Using Bid Modifiers for Mobile Devices to Improve CPAWhether you’re new to the whole AdWords game or have been a heavy hitter for years now, a ton of changes have happened over the past few months that we’re all still warming up to. One of those changes is how Google looks at mobile. Google is trying to promote ads on mobile more and more these days, and if you aren’t careful, it could be extremely detrimental to your performance.

Yes, mobile is a great avenue for ads and, depending on the product or service being advertised, could be the best place for you to spend your ad budget; but if you aren’t aware of how the money is being spent, then it could all be for nothing.

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Product Listing Ads: What Are They & Why You Should Be Using Them

<< by Sarah Bonner on November 11th, 2013

With more and more people doing their shopping online, Google Shopping and Product Listing Ads (PLAs) are becoming increasingly important for online retailers, especially with the recent update for Mobile PLAs. The holidays are coming up fast and it is the perfect time to start selling more products online with Google Shopping’s Product Listing Ads.

What Are Product Listing Ads (PLAs)?

Product Listing Ads are advertisements on Google that include extra information on a product, including a product image, price, and merchant name. To set up the ads you’ll need both a Google Merchant Center account and a Google AdWords account.

Desktop PLAs Product Listing Ads: What Are They & Why You Should Be Using Them

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