Archive for the ‘Google Webmaster Tools’ Category

301 Redirects vs. Rel=Canonical

<< by Nelson Hudspeth on May 31st, 2013

There is a pervasive issue in the world of SEO practitioners, website owners and search engines alike: canonicalization. When should you use a 301? When do you need a Rel=Canonical tag? This post will highlight the differences between the two, and explain what circumstances work best for each.

301 Redirects – What are They?

A 301 redirect is a server-side redirect designed to help users and search engines find content that has moved to a new URL permanently. These redirects pass between 90-99% of the link juice to the redirected page, and according to Google, are the best way to ensure that users and search engines are directed to the correct page.

34719933 301 Redirects vs. Rel=Canonical

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Google’s Data Highlighter for Easy Structured Markup

<< by Nelson Hudspeth on March 12th, 2013

Snippets – the few lines of text that appear under every search result – are designed to give users a sense of what’s on the page and why it’s relevant to their query. These “snippets” of information can become much more detailed and relevant with the use of rich snippets, which can show things such as: reviews, event dates, price ranges, telephone numbers, etc. Rich snippets help users quickly recognize when your site is relevant to their search query, and provide them with useful information at a glance.

data 3 Googles Data Highlighter for Easy Structured Markup

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How To: Use Data Highlighter to Submit Rich Snippets for Your Pancake Party

<< by Casey Davenport on January 25th, 2013

Rich snippets are a great way to tell Google details about the items on your website. The problem is that it can sometimes be a struggle to get the necessary snippets edited into the HTML code of the desired page.  Data Highlighter for Events is a new Webmaster Tools feature that allows you to bypass the struggle of  directly editing the HTML of a page. As the name implies, you can simply highlight the part of the page that you would like to be attributed as the title, description, event image and more.   Below is an example of how the Google knowledge graph could display your event invitation with a search on the location “Providence, Rhode Island”

events highlighter How To: Use Data Highlighter to Submit Rich Snippets for Your Pancake Party

source: Google

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