Archive for the ‘Google Webmaster Tools’ Category

Live from Pubcon: Matt Cutts Keynote

<< by Janet Driscoll Miller on October 23rd, 2013

This morning Matt Cutts gave his keynote at Pubcon, discussing what Google has been up to this past year and what some of its plans are for 2014. 

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Down With The Spammers – Preventing User Generated Spam Penalties

<< by Sarah Wyland on July 15th, 2013

spam can 646 Down With The Spammers   Preventing User Generated Spam Penalties

There are few things that make a search marketer’s heart sink faster than a notification from Google Webmaster Tools saying their site has been hit with a penalty. Mozilla and Sprint recently received notifications, alerting them that Google had applied a manual penalty for user generated spam. The notifications contained no further information, leaving webmasters to scramble to find the affected pages.

First of all, what is user generated spam?

Usually found in comments, forums or guestbooks, user generated spam are those comments containing links that guarantee you will receive $1,000 or win a sailboat through the mere act of clicking it. Or maybe that link will allow you to watch a popular new movie or hit TV show that just aired its season finale.

How can you prevent user generated spam from happening on your website?

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Live from SMX Advanced: Advanced Tips and Tricks for Actionable Analytics

<< by Janet Driscoll Miller on June 13th, 2013

What should you be tracking to really know how successful your SEO is? This panel featured Mark Munroe of Inflection, Myron Rosmarin of Rosmarin Search Marketing and Angie Schottmuller of Three Deep Marketing. Search Mojo also presented a webinar on this topic last month, available here.

read more Live from SMX Advanced: Advanced Tips and Tricks for Actionable Analytics

Live from SMX Advanced: Extreme Excel Excellence

<< by Janet Driscoll Miller on June 13th, 2013

Excel is a key tool for search marketers. This panel deeply delved into Excel functions and approaches for search marketers. It featured Annie Cushing of Annielytics.com, John Gagnon of Microsoft, AJ Kohn of Blind Five Year Old, Conrad Saam of Atticus Marketing and Brett Snyder of Nebo Agency.

read more Live from SMX Advanced: Extreme Excel Excellence

Live from SMX Advanced: You & A Keynote with Matt Cutts

<< by Janet Driscoll Miller on June 12th, 2013

To finish off the first day of SMX Advanced, Danny Sullivan held a question and answer session with Google’s Matt Cutts.

Panda Updates

Matt said that there had been an update of Panda about six weeks ago. NormallyPanda updates occur about once per month. They are looking at how to pull some people out of the “grey” zone right now. Panda has almost reached the “steady” state where the updates aren’t as drastic. New Panda data becomes part of the index rolling out new panda updates about ten days out of every month. It’s now a small enough incremental change.

read more Live from SMX Advanced: You & A Keynote with Matt Cutts


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