Archive for the ‘Google SEO’ Category

How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for Ecommerce

<< by Nicole Bandy on December 9th, 2013

Ecommerce Rich Snippets How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for EcommerceIn 2011, the Moz blog came out with an article: “Schema markup: why you’re behind if you’re not using it”. Almost three years later, this statement is, in my opinion, truer than ever. While doing some online holiday shopping in the past couple weeks, a single product search on Google brought me results that included 14 examples of schema.org rich snippets (and many included more than one type of rich snippet per result). With the first page of the SERP flooded with these rich snippets, if you’re an ecommerce retailer or online marketer, how do you differentiate your organic search results from your competitors’ in order to get the most traffic?

There are several schema.org markups that can be used specifically for creating rich snippets for ecommerce products. Many can be used with each other or alone. The best way to determine which to utilize to maximize traffic depends on your product and, most importantly, your competitors. Check how your product appears on the SERP by searching for it yourself and comparing your listing against others on the page. Take advantage of markup types that are not widely used by competitors or, more importantly, emphasize a company differentiator like low price or a free shipping offer.  Here are five examples of rich snippets to consider:

read more How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for Ecommerce

FLOWCHART: How To Troubleshoot Your Google Authorship Issues

<< by Kari Rippetoe on November 11th, 2013

While Google Authorship can be an excellent way to attract more attention and traffic to your authored content from Google organic search results, it can also be a big challenge to implement properly. What would seem like a relatively straightforward process can actually become a confusing maze of unordered steps and technical frustrations.

Fortunately, our own resident Authorship expert Janet Driscoll Miller has come to the rescue with the handy flowchart below to help you troubleshoot any issues you might encounter as you (try) to get Authorship in place.  You can also read Janet’s full article in her All Things SEO column on SearchEngineLand.

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Mojo Week in Marketing: November 8, 2013

<< by Alex Katzen on November 8th, 2013

Welcome to this week’s Mojo Week in Marketing. We’re covering major articles on content marketing, social media, public relations, PPC, and SEO. Let’s jump in:

Content Marketing

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Social Media

PR

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PPC

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SEO

  • See which SEO tactics are being prioritized with this Marketing Research Chart: Integrating email and search marketing tactics (MarketingSherpa)
  • Running into issues implementing Authorship? Here’s a handy flowchart from our own Janet Driscoll Miller to help you troubleshoot (click the infographic to read the full accompanying article on SearchEngineLand):

Authorship Flowchart 600px Mojo Week in Marketing: November 8, 2013

And just for fun, Here’s How memes Went Viral – In the 1800s!

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Tweet us at @SearchMojo or comment below. Don’t forget to check out Janet’s latest post on Search Engine Land.

Mojo Week in Marketing: November 1, 2013

<< by Alex Katzen on November 1st, 2013

Today we’re covering some major articles this week in the world of SEO, B2B marketing, PR, and social media. Let’s jump in:

SEO

B2B

PR

Social Media

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Tweet us at @SearchMojo to keep the conversation going.

Don’t Be Afraid of Press Releases: Do’s and Don’ts of Press Release SEO

<< by Alex Katzen on October 28th, 2013

Ever since Google’s warning in July against anchor text links in press releases and that links in press releases should use nofollow, we’ve seen some concern from clients regarding the optimization of press releases for search, for fear of angering the Google gods and getting their websites penalized in the rankings. I’m here to tell you that there’s actually nothing to be afraid of, but you’ll definitely need to keep some best practices in mind (as always).

Here are some do’s and don’ts to make sure your release is Google-friendly:

Links in press releases Dont Be Afraid of Press Releases: Dos and Donts of Press Release SEO

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