Archive for the ‘Google Analytics’ Category

Live from SMX Advanced: Advanced Tips and Tricks for Actionable Analytics

<< by Janet Driscoll Miller on June 13th, 2013

What should you be tracking to really know how successful your SEO is? This panel featured Mark Munroe of Inflection, Myron Rosmarin of Rosmarin Search Marketing and Angie Schottmuller of Three Deep Marketing. Search Mojo also presented a webinar on this topic last month, available here.

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Live from SMX Advanced: Extreme Excel Excellence

<< by Janet Driscoll Miller on June 13th, 2013

Excel is a key tool for search marketers. This panel deeply delved into Excel functions and approaches for search marketers. It featured Annie Cushing of Annielytics.com, John Gagnon of Microsoft, AJ Kohn of Blind Five Year Old, Conrad Saam of Atticus Marketing and Brett Snyder of Nebo Agency.

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Top 10 Google Analytics Dashboard Widgets for Ecommerce Websites

<< by Scott Garrett on May 30th, 2013

As many of you may (or may not) know, Google Analytics is a wonderful source of website performance data, and it can be especially useful for ecommerce sites. However, Google Analytics can also be a time consuming, and sometimes scary, adventure sifting through deserts of irrelevant data trying to find that one oasis of actionable data. Luckily, Google Analytics has put that oasis right in front of your eyes with its customizable dashboard widgets, and they are no mirage.

Capture Top 10 Google Analytics Dashboard Widgets for Ecommerce Websites

Wait, you don’t know how to create a Google Analytics dashboard? Not problem – check out this great blog post on how to set up Google Analytics Dashboards by my colleague Amanda Sides.

Customizable dashboard widgets allow you to select specific metrics and combine them with various dimensions and filters to create snapshots of data that will help you understand the true performance of your account. Currently, there is a limit of 12 widgets per dashboard you create, so choosing and creating the correct widgets for your specific needs can be a challenge. Ultimately, the most important goals of your website and/or campaigns should help you determine what to measure in Google Analytics, and then creating widgets that show you what you want to know.

But not to worry, for I will share with you my top 10 dashboard widgets geared specifically for ecommerce websites.

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What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]

<< by Kari Rippetoe on May 29th, 2013

metrics What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]The question of how to measure the success of your search marketing efforts may seem like an easy one to answer – but it’s actually more difficult than it looks from the outside. When it comes to SEO, we usually think of rankings first as the best measurement of success. However, changes to how Google ranks content and the role of social media (specifically, Google+) is making search results much more personalized for each user. In addition, rich snippets have changed how search results are displayed, adding greater detail to results and providing more exposure for a piece of content.

If rankings alone are not the best way to measure SEO success, then what metrics do matter?

read more What Metrics Matter When Measuring Your Search Marketing Efforts? [WEBINAR]

Analytics Attribution Modeling… Savvy?

<< by Nelson Hudspeth on April 18th, 2013

Multi-Channel Attribution is a pretty big topic in our industry, and most of us aren’t as knowledgeable as we would like to be on the subject. Attribution modeling attempts to solve the problem of which channel gets credit when a user touches multiple channels prior to converting. The problem with attribution models historically has been that they segment attributes at the single channel level: paid search, social media, direct traffic, organic search, etc., and often lack the ability to simultaneously compare various models across a multi-channel format.

image Analytics Attribution Modeling... Savvy?

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