Archive for the ‘Google Analytics’ Category

WEBINAR: Getting the Most Value from Google Analytics

<< by Kari Rippetoe on September 4th, 2013

analytics WEBINAR: Getting the Most Value from Google AnalyticsGoogle is constantly making updates to its search algorithms, and it can be a challenge to keep up with it all. And, like the search engine, there are pretty frequent updates to Google Analytics as well. Many marketers rely on it to provide them with the information needed to measure their marketing efforts and make informed, data-driven decisions – so it’s imperative that they know how to use Google Analytics to their advantage.

Are you measuring the right things?

Firstly, take stock of what you’re currently measuring and compare that against your business goals. Are those metrics really giving you the information you need? Forget what you might have heard about what to measure, and think about what really matters.

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Google Analytics: Tracking the Elusive Data of Bing Ads

<< by Heidi Kramer on August 16th, 2013

Bing Ads Google Analytics: Tracking the Elusive Data of Bing AdsIn digital marketing, Google and its advertising counterpart Google AdWords seem to rule the world. While a lot of the time that may be true, a fair amount of our clients also utilize Microsoft’s Bing Ads to gain additional leads and to ensure they aren’t putting all their eggs in Google’s proverbial basket.

It is great to advertise on Bing (or other media platforms for that matter) but it can be a challenge to get insightful data and reporting in Google Analytics. If you’re using Bing Ads for your pay-per-click advertising efforts, you may have realized that all of your Bing traffic in Google Analytics is lumped into the Bing organic report. Don’t worry: there is a way to gain more insight into your Bing performance (and any other non-Google ad platform performance) by simply implementing URL parameters.

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The Future of Advanced Segments in Google Analytics and What It Means For E-commerce Websites

<< by Scott Garrett on July 17th, 2013

Advanced segments in Google Analytics give users great insight into the finer points of the type of traffic coming to their website.  These segments allow you to quickly separate and identify subsets of traffic with predefined and custom segments. For example, you can segment traffic based off of paid search traffic or mobile device traffic. However, Google recently announced some major changes to advanced segments that will be coming to Google Analytics in the coming months. The main take away from the announcement is that in the past, advanced segments were based off of visits, but in the future advanced segments will also be based off of user segments (behaviors and demographics). These changes will allow further insight into user behavior for all types of websites; however, I will be specifically discussing the effects that these changes will have in terms of gathering user behavior for e-commerce websites.

blog meme The Future of Advanced Segments in Google Analytics and What It Means For E commerce Websites

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Top 3 Overlooked Metrics in Google Analytics for Ecommerce Websites

<< by Scott Garrett on June 19th, 2013

In my last blog post I wrote about my Top 10 Dashboard Widgets in Google Analytics for eCommerce Websites. Today, I will be telling you about the specific metrics important to eCommerce sites – including ones you may have overlooked.

With the vast number of metrics available to track in Google Analytics, it is easy to get overwhelmed and only focus on the big ones (i.e., cost, revenue, transactions). While these three metrics are often the deciding factor in whether your eCommerce efforts are successful or not, you must not overlook the other metrics that feed into these 3 main metrics. Understanding how the other metrics combine and interact with each other to increase revenues, for example, or decrease overall costs, is crucial for truly optimizing your eCommerce website. Discovering the real metrics that drive performance in your account brings you one step closer to understanding “the riddle of steel” (also known as Conan the Barbarian’s epic quest to understand the finer points of eCommerce analytics…I think that is how that movie goes, or maybe I’m thinking about the sequel).

conan the barbarian Top 3 Overlooked Metrics in Google Analytics for Ecommerce Websites
Anyway, no need to pray to Crom for guidance on the finer points of eCommerce analytics, because here are my top 3 overlooked metrics in Google Analytics for eCommerce websites.

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SMX Advanced 2013 Live Blogging Roundup

<< by Kari Rippetoe on June 13th, 2013

smx adv seattle SMX Advanced 2013 Live Blogging RoundupSMX Advanced took place this week in Seattle, and our own Janet Driscoll Miller and Amanda Sides were there live blogging the flurry of tips and tricks, new tactics, best practices, and announcements that search marketers have come to love and expect from the SMX conferences. We’ve put together a roundup of all of Janet’s and Amanda’s posts from SMX Advanced so you can catch up on anything you missed – whether you were able to attend, or watched from the Twitter sidelines. Plus, we’ve included a link to Janet’s own SMX Advanced presentation on Authorship. Enjoy!

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