Archive for the ‘Google Analytics’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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7 Changes That Rocked Online Marketing in 2013

<< by Tad Miller on December 3rd, 2013

7 Changes That Rocked Online Marketing in 2013 1024x649 7 Changes That Rocked Online Marketing in 2013It’s December and time to take stock of the events of 2013 in the online marketing space.  As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo.  The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

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Mojo Week in Marketing: October 25, 2013

<< by Alex Katzen on October 25th, 2013

Here are the major articles this week in the PPC, PR, marketing, and SEO world:

PPC

facebook mobile video ads Mojo Week in Marketing: October 25, 2013

PR

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Quick Guide: Updating Tracking to Google Universal Analytics

<< by Adam Smith on October 25th, 2013

Google Analytics Universal Analytics Quick Guide: Updating Tracking to Google Universal AnalyticsGoogle Analytic’s recent announcement that they are transitioning everyone to Universal Analytics will require websites to update their tracking code. Here is an overview of the most common analytic scenarios we use at Search Mojo and a comparison of the new version and the old. For the full upgrade guide from Google, head on over to their full reference.

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Live From MarketingProfs B2B: Making Big Data Smaller

<< by Sarah Wyland on October 11th, 2013

Data can be overwhelming. Copious amounts are available to us, whether through tools such as Google Analytics and or through research companies and surveys. While the jungle of data may look scary, it’s not so bad, once it’s tamed to a manageable size. Making big data smaller is a key step towards optimizing your business.

photo 23 Live From MarketingProfs B2B: Making Big Data Smaller

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