Archive for the ‘Geolocation’ Category

Search Mojo’s Amazing Race Celebrates Charlottesville’s 250th Anniversary

<< by Kari Rippetoe on December 17th, 2012

search mojo amazing race logo 1024x512 Search Mojos Amazing Race Celebrates Charlottesvilles 250th AnniversaryOne of the perks of working at Search Mojo are the super-fun team-building days we participate in a few times each year. These can be anything from learning how to cook, to learning the sport of curling (and yes, hilarity ensued – check out the crazy curling photos here). Our most recent team-building event took place last Friday – a scavenger hunt celebrating the rich history of Search Mojo’s hometown, Charlottesville, VA – which this year is celebrating its 250th anniversary.

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SMX Toronto: Paid Search – Advanced Testing & Reporting

<< by Cady Condyles on April 26th, 2012

SMXToronto1 SMX Toronto: Paid Search   Advanced Testing & ReportingIf you missed the Advanced Track this morning at SMX Toronto, here are the highlights from the Paid Search: Advanced Testing and Reporting Panel.  Brad Geddes, Founder of Certified Knowledge, and Jeff Ferguson, CEO of Fang Digital Media, lead this panel.  This session centered  around the actual process of designing, implementing and measuring the results of paid search tests.

Brad Geddes kicked off the panel discussing the best ways to evaluate testing and which metrics create a conversion

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An SEO Case Study in Getting Store Locations Found in Natural Search

<< by Tad Miller on November 22nd, 2011

Changes in site architecture and Search Engine Algorithms had a decimating effect on our client’s rankings for its over 600 store locations.

The Problems

Enter Zip Code An SEO Case Study in Getting Store Locations Found in Natural Search

Search Engines can’t fill out a store locator box.  Google-bot can’t type a zip code.  So even though users can easily use these kind of interfaces to find their nearest store location, a search engine can not do that.

As a result, a directory of store locations had to be developed as a path that Search Engines can use to find the store pages.  This was effective until one day in May.  The An SEO Case Study in Getting Store Locations Found in Natural Search directory structure could only be accessed from one link on the site, deep in the site map page.  When the Google May Day update hit, the directory structure had all of the store locations 4 clicks away from the home page.  Ever since the May Day update you really need to try to have your content within 2 clicks of your Home Page.

The client also used JavaScript to dynamically pull the addresses, phone numbers and store names from a database and then put that content in JavaScript on the store location pages.  Search Engines can’t really read JavaScript content.  So if a Search Engine somehow did bother to index all the way down to the store location page level (which they didn’t) their wasn’t any readable content with regard to the location of the stores.

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Live from #SMX East: Hard Core Local SEO Tactics

<< by Sarah Lokitis on September 13th, 2011

cake Live from #SMX East: Hard Core Local SEO TacticsAfter a delicious lunch sponsored by aimClear (note the <eat_me> code on the cake!), I’m back in session mode with “Hard Core Local SEO Tactics.” Matt McGee, Mike Ramsay and Will Scott present on how successful local SEO is largely a matter of proper blocking and tackling. This session explores creative approaches to local SEO and tactics that go well beyond blocking and tackling with NAP data and Place Pages.

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DMF 2011 | Leveraging Location-Based Services to Engage with Customers, Prospects and Advocates

<< by Amanda Sides on February 4th, 2011

DMF logo4 DMF 2011 | Leveraging Location Based Services to Engage with Customers, Prospects and Advocates

With the growing mobile industry, I’m glad to see so many sessions based around mobile marketing.  This session focused on location-based marketing on platforms such as Foursquare.

Speakers that made it down to Austin for this session (a lot of speakers this year got stuck because of the weather and unfortunately couldn’t make it) were Asif R. Khan, Founder & President of Location Based Marketing Association, and Sarah Atkinson, Marketing Manager of FohBoh.  You can follow Asif on Twitter at @theLBMA, and Sarah at @FohBohGal.

From a brand point of view using location-based marketing, you’ll want to know where your consumers are, send them your brand message, give them offers and incentives to ultimately drive sales and measure ROI.

A few stats on who uses location-based services…

  • 80% male
  • 70% 19-35 yrs. old
  • 70% college grads
  • 20% more likely to do mobile research

    read more DMF 2011 | Leveraging Location Based Services to Engage with Customers, Prospects and Advocates


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