Archive for the ‘Ecommerce’ Category

Live From SMX Advanced: Getting The Most Out Of Retargeting From The Pros

<< by Chad Rhodes on June 5th, 2012

SMX Advanced Seattle 2012 Live From SMX Advanced: Getting The Most Out Of Retargeting From The ProsFor session 3 of SMX Advanced 2012 I am attending Getting The Most Out Of Retargeting From The Pros. Speakers will be covering ways to maximize your investment and drive conversions using retargeting.

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Live from SMX Advanced 2012 – The Mad Scientists Of Paid Search

<< by Tad Miller on June 5th, 2012

Session one of the paid search track, opens with the “Mad Scientists of Paid Search”.  ‘Staring’ Michael Behrens of WebMetro, Benny Blum of eSearchVision, Ryan Hutchings of Vacation Roost and Matthew Mierzejewski of RKG.

It’s kind of a “free form” session of assorted ways to optimize PPC Campaigns.

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Google AdWords Near Match is a Sucker’s Bet for Lazy PPC Management

<< by Tad Miller on April 18th, 2012

5695528136 63ec1d5907 m Google AdWords Near Match is a Suckers Bet for Lazy PPC ManagementGoogle just announced its “New Matching Behavior for Phrase and Exact Match Keywords” for Google Adwords:

Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.

People aren’t perfect spellers or typists. At least 7% of search queries contain a misspelling, and the longer the query, the higher the rate.

As an agency that handles Pay Per Click advertising for advertisers both large and small the news that searchers can’t spell very well is not a shock at all.  In fact, 7% seems like a low percentage of typos in the search queries we see.  That being said, we will NOT be using the new feature, dubbed in some circles as “Near Match” for our clients.

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Live from SMX West: Driving Ecommerce & Retail Sales Through Search Marketing

<< by Janet Driscoll Miller on March 1st, 2012

dollar Live from SMX West: Driving Ecommerce & Retail Sales Through Search MarketingWell, sadly this is my last post from SMX West — it’s been great! This session focused on ecommerce and retail sales, so if you sell online, this is the session for you! The panel featured Alex Edelstein of Servio, Everett Sizemore of seOverflow and Lisa Williams of MEDIA forte marketing.

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The PPC Metric You Should Be Paying Attention To and Might Not Have Even Thought Of

<< by Tad Miller on February 17th, 2012

As a Search Marketing Agency, we have a lot of employees that are obsessed about squeezing every bit of performance possible out of our clients Pay Per Click Advertising.  Search Marketing User Interfaces give multiple metrics to help advertisers see how they are doing.  But as an agency that deals with millions of PPC clicks every month, we learn pretty quickly with the scale of the data we get to work with what metrics really make a difference in delivering conversion/lead/sales success and what metrics don’t.

 The PPC Metric You Should Be Paying Attention To and Might Not Have Even Thought OfIf conversions are the goal of your advertising, then the first rule of managing your PPC account is “Not all clicks are created equal.”  PPC is a “meritocracy”.  The clicks that convert get all of the love, affection, increased max Cost Per Click bids and Budget.  The keywords that don’t convert get minimized with lower bids and eventually even paused.  There is no such thing as a “No keyword left behind” in a successful PPC account.  It’s possible to do a keyword “reclamation project” by improving the post click experience of keywords that historically not converted with custom landing pages, but you still have to rely on the data at your disposal on what you decide to do with your keywords.

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