<< by Nelson Hudspeth on January 30th, 2013
Ahh AdWords… For some, it’s music to your ears. For others, it’s nails on a chalkboard. AdWords is an incredible tool that, if leveraged properly, can provide you with excellent conversion and revenue tracking data. While the interface and processes may seem daunting at first glance, have no fear… I’ve laid out a foolproof method to get started with conversion tracking below.
What is Conversion Tracking?
An AdWords conversion occurs when someone clicks on your ad and performs an action on your website that you see as having value. Setting up conversion tracking lets you keep an eye on important statistics such as cost-per-conversion and conversion rate, giving you a glimpse into how successful a specific campaign or ad group is. This conversion tracking will help you begin making informed decisions on how to best optimize your account.
A conversion can be anything you want to measure. It can be something as simple as a visitor requesting more information and submitting contact information, a prospective buyer downloading a case study, all the way up to a purchase of a good or service. What you choose is completely up to you, as long as it isn’t milk…