Archive for the ‘Ecommerce’ Category

Adwords Conversion Tracking – It’s Kind of a Big Deal…

<< by Nelson Hudspeth on January 30th, 2013

Ahh AdWords… For some, it’s music to your ears. For others, it’s nails on a chalkboard. AdWords is an incredible tool that, if leveraged properly, can provide you with excellent conversion and revenue tracking data. While the interface and processes may seem daunting at first glance, have no fear… I’ve laid out a foolproof method to get started with conversion tracking below.

What is Conversion Tracking?

An AdWords conversion occurs when someone clicks on your ad and performs an action on your website that you see as having value. Setting up conversion tracking lets you keep an eye on important statistics such as cost-per-conversion and conversion rate, giving you a glimpse into how successful a specific campaign or ad group is. This conversion tracking will help you begin making informed decisions on how to best optimize your account.

A conversion can be anything you want to measure. It can be something as simple as a visitor requesting more information and submitting contact information, a prospective buyer downloading a case study, all the way up to a purchase of a good or service. What you choose is completely up to you, as long as it isn’t milk…

3shdl9 Adwords Conversion Tracking   Its Kind of a Big Deal...

How do I Get Started with Adwords Conversion Tracking?

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Best of Search Marketing Sage Blog 2012: Top 30 Posts

<< by Kari Rippetoe on December 31st, 2012

search marketing in 2013 Best of Search Marketing Sage Blog 2012: Top 30 PostsAs the curtain closes on another year at Search Mojo, we like to take one last look back at what made our year interesting – and our blog posts here on Search Marketing Sage are an excellent reflection of that. We write about the new things we as search marketers are learning about each day so we can pass that knowledge on to you, our awesome readers. And because of you, 2012 was the most successful year yet for the Search Marketing Sage!

We’ve compiled a list of our top 30 blog posts on search marketing, social media marketing, mobile marketing and content marketing for 2012. These were the most popular posts of the year, judged by your visits and feedback. We hope you enjoy these (and even learn something you didn’t know before), and here’s to a successful 2013 for all of us!

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Get Your PPC Ads Ready for the Most Wonderful Time of the Year… To Shop!

<< by Amanda Sides on November 21st, 2012

target lady Get Your PPC Ads Ready for the Most Wonderful Time of the Year... To Shop!While most people are preparing their brine for the turkey on Thursday and scouting the best sales so they can go stand in line before the pumpkin pie even settles, others are getting things in order behind the scenes, making it possible to provide consumers with the insane sales that they need so bad that they are willing to trample each other for.

Whether you are an online retailer or a brick-and-mortar shop that also has a website, I’m here to provide you with some tips to be sure you take advantage of all those searchers looking for sales nearby on Black Friday, or looking for the lowest price on the web on Cyber Monday.

Mobile Ads

An important, but obvious option is to be sure you target your PPC ads to mobile devices during the holidays. If you think about it, a lot of people will be searching on the run between stores and coffee runs. Do a little work and tailor your ads around holiday verbiage, drawing people in for your big sales during the holidays. You can even use ad sitelinks and location extensions to make your mobile ads even more useful for searchers (see below).

mobile ads Get Your PPC Ads Ready for the Most Wonderful Time of the Year... To Shop!

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E-commerce SEO: Schema.org and GoodRelations Unite

<< by Lindsay Keller on November 15th, 2012

On November 8th, a week ago, it was announced by R.V. Guha (Google) that e-commerce schemas from the GoodRelations project would be integrated with Schema.org, effective immediately. GoodRelations is the well-known and widely used e-commerce vocabulary that has been developed and maintained by Martin Hepp since 2002. The decision to integrate the GoodRelations vocabulary with Schema.org was made to make it easier for publishers to bring together existing work under a common model that is supported by major search engines, Google, Bing/Microsoft, Yahoo, and Yandex.

Schema.org and GoodRelations Unites E commerce SEO: Schema.org and GoodRelations UniteStructured data helps search engines understand what is on the page, provides signals of relevance for search engines, and helps to enhance your search result listings with rich snippets. With this recent integration of GoodRelations and Schema.org, publishers have the opportunity to expose more granular information about their products and services in a way that is supported by major search engines. Publishers using Schema.org can now mark up information to help search engines understand and identify items like product delivery charges, quantity discounts, and product features.

For those e-commerce websites that already utilize GoodRelations, nothing will change, except for the fact that all the major search engines are now supporting its structured data. And for those using Schema.org previously, the type of information that can now be marked up has increased tremendously!

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Google Trusted Stores

<< by Jessica Davidson on July 5th, 2012

This past month, Google launched its Trusted Stores Program, which helps shoppers feel confident in their online purchases.

Online merchants who want to enroll in the program must submit transaction data via a Google Merchant Center Account. Using this information, Google assigns the merchant a grade for its shipping and customer service based on the number of transactions it is able to evaluate.

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