Archive for the ‘Ecommerce’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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How Apple’s New Bluetooth Technology Could Revolutionize Marketing

<< by Matt Weltz on December 12th, 2013

Blog pic phone How Apples New Bluetooth Technology Could Revolutionize Marketing

As search engine marketers, we work in a constantly changing environment. From algorithm updates to policy shifts, saying things change overnight might actually be a bit of an understatement. The constant change has made us prepared for anything, and surprised by nothing. We have learned to read the signs to see what lurks over the horizon. With these thoughts in mind, I started to think about some of the emerging technologies from Apple and Google, mulling over how they may affect businesses and people in the near future.

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How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for Ecommerce

<< by Nicole Bandy on December 9th, 2013

Ecommerce Rich Snippets How to Differentiate Your Product in Search Results: 5 Rich Snippet Types for EcommerceIn 2011, the Moz blog came out with an article: “Schema markup: why you’re behind if you’re not using it”. Almost three years later, this statement is, in my opinion, truer than ever. While doing some online holiday shopping in the past couple weeks, a single product search on Google brought me results that included 14 examples of schema.org rich snippets (and many included more than one type of rich snippet per result). With the first page of the SERP flooded with these rich snippets, if you’re an ecommerce retailer or online marketer, how do you differentiate your organic search results from your competitors’ in order to get the most traffic?

There are several schema.org markups that can be used specifically for creating rich snippets for ecommerce products. Many can be used with each other or alone. The best way to determine which to utilize to maximize traffic depends on your product and, most importantly, your competitors. Check how your product appears on the SERP by searching for it yourself and comparing your listing against others on the page. Take advantage of markup types that are not widely used by competitors or, more importantly, emphasize a company differentiator like low price or a free shipping offer.  Here are five examples of rich snippets to consider:

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Product Listing Ads: What Are They & Why You Should Be Using Them

<< by Sarah Bonner on November 11th, 2013

With more and more people doing their shopping online, Google Shopping and Product Listing Ads (PLAs) are becoming increasingly important for online retailers, especially with the recent update for Mobile PLAs. The holidays are coming up fast and it is the perfect time to start selling more products online with Google Shopping’s Product Listing Ads.

What Are Product Listing Ads (PLAs)?

Product Listing Ads are advertisements on Google that include extra information on a product, including a product image, price, and merchant name. To set up the ads you’ll need both a Google Merchant Center account and a Google AdWords account.

Desktop PLAs Product Listing Ads: What Are They & Why You Should Be Using Them

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Don’t Get Left Out in the Cold: Increase Holiday Business by Improving Mobile Visibility

<< by Amanda Sides on October 30th, 2013

santa iphone4s 6606739 Dont Get Left Out in the Cold: Increase Holiday Business by Improving Mobile VisibilityWhether you’re ready or not, the holidays are just around the corner (and there are only 27 shopping days this year due to a late Thanksgiving). If you’re in the business of ecommerce, you likely have either an online store only or a website in addition to your brick-and-mortar location(s). This post will help you understand that even in the midst of Q4, there are many ways you can utilize the booming mobile trends to your advantage in your quest to increase sales around the holidays.

Everyone knows mobile usage is continually sky-rocketing, but do you know all the astounding facts about usage around shopping? I am a healthy shopper, especially online, and none of these statistics shock me whatsoever. Digital Buzz Blog reports that 68% perform retail research on their smartphone, and of that:

  • 35% purchase on their phone
  • 21% on a tablet
  • 28% purchase on a laptop
  • 37% purchase in-store

You want that 68% to find YOU when they are doing their research, and then either make it easy for them to buy right then and there, or at least for them to find your store.

So how do you increase your store’s visibility on mobile?

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