Archive for the ‘Display Advertising’ Category

Think BIG for the New Year: Expand Your Strategy for 2014

<< by Heidi Kramer on December 20th, 2013

Depositphotos 26983169 online advertising s Think BIG for the New Year: Expand Your Strategy for 2014With the start of a New Year usually comes the inevitable: reflection of the past year and resolutions for the upcoming months (I say months because if you stick to even one resolution all year long, you deserve a digital high five because that is quite a feat!). While it is tempting to slide into 2014 with the same type of marketing plan and strategy you have had in the past, the start of a new year is the perfect time to up the ante and dive into the unknown – all for the sake of improving your business and laying the groundwork for a successful year.

I’ve compiled an overview of the {current} top online media platforms along with some of their pros and cons to help you THINK BIG for 2014 and hopefully guide the expansion of your current strategy.

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How Apple’s New Bluetooth Technology Could Revolutionize Marketing

<< by Matt Weltz on December 12th, 2013

Blog pic phone How Apples New Bluetooth Technology Could Revolutionize Marketing

As search engine marketers, we work in a constantly changing environment. From algorithm updates to policy shifts, saying things change overnight might actually be a bit of an understatement. The constant change has made us prepared for anything, and surprised by nothing. We have learned to read the signs to see what lurks over the horizon. With these thoughts in mind, I started to think about some of the emerging technologies from Apple and Google, mulling over how they may affect businesses and people in the near future.

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7 Changes That Rocked Online Marketing in 2013

<< by Tad Miller on December 3rd, 2013

7 Changes That Rocked Online Marketing in 2013 1024x649 7 Changes That Rocked Online Marketing in 2013It’s December and time to take stock of the events of 2013 in the online marketing space.  As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo.  The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

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Why B2B Branding Is Important

<< by Blaine Anderson on November 25th, 2013

B2B Branding Inconceivable 1024x743 Why B2B Branding Is ImportantIt’s no secret here at Search Mojo that we love conversions. Everything we do is for the goal of getting our clients more sales leads. Recently, I was doing some research on how to get more leads for some of my B2B clients, and I came across an interesting study titled “From Promotion to Emotion: Connecting B2B Customers to Brands,” by the CEB Marketing Leadership Council, in partnership with Google. It’s a fascinating study, and I encourage you to read it, but here are a few of the highlights that reminded me of the importance of brand image in B2B buying decisions.

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Remarketing: Is It Aliens? [VIDEO]

<< by Kari Rippetoe on November 20th, 2013

Remarketing aliens Remarketing: Is It Aliens? [VIDEO]According to recent data from Chango, remarketing is certainly becoming more and more of a standard digital marketing tactic, but there are definite gaps in its use. Agencies are pushing the envelope when it comes to experimenting with remarketing (especially with mobile and video), but brand marketers may lack the knowledge or resources to try new tactics, and are sticking mainly with display media.

During this week’s Search Mojo webinar, 10 Killer Hacks for Remarketing Success, Scott Garrett and Sarah Wyland will be sharing some of their favorite “hacks” they use to get more from remarketing. But many marketers may still be unfamiliar with it, and this week’s Mojo Minute gives a quick primer.

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