Archive for the ‘Content Marketing’ Category
<< by Blaine Anderson on May 17th, 2013
With Google AdWords for Video, you have the ability to use the videos from your YouTube channel as advertisements. Now, I know what you’re thinking: “We should make a viral video!” If that’s what your goals are, then I can’t help you. The concept of viral videos could be a whole blog post in itself, so my short response is this: you can’t make something go viral. (Michelle Doty actually touched on this in her recent blog post about how to make an effective social media campaign). Instead, I’m going to give you some first steps you can take to leverage the power of YouTube for the long-term success of your business, making it an integral part of your marketing plan.
<< by Alex Katzen on May 8th, 2013
Are you contributing guest posts to other blogs? It may seem counter-intuitive to write for other blogs other than your own, but there are actually huge benefits to be reaped from guest blogging, both for your company and yourself, such as:
- Reaching a larger target audience
- Attracting more leads for your company
- Building fruitful business relationships
- Gaining big SEO points
In this post, which is part one of a two-part series, I’m going to go into more detail about these benefits so you can see why taking your content outside of your own four virtual walls can deliver massive results for your business.
<< by Kari Rippetoe on April 26th, 2013
It’s National Tell A Story Day tomorrow, April 27th – and as a marketer, I love to tell stories. Ultimately, that is what your content should be doing: telling a story your customers can understand and relate to. But the biggest mistake we as marketers can make in our content is telling a story about our companies and products, and NOT our customers. You must know what challenges they have, how what you’re selling will help them with that challenge, and then create content that shows them this while making them the hero of your story.
I recently participated in a panel of very smart marketers at the Mid-Atlantic Marketing Summit, and we talked about how Google’s Penguin and Panda algorithm updates created a fundamental shift in how we view content creation. All of a sudden, we needed to create content that was useful and people liked to read (gasp!), rather than just content to feed the Google monster and get rankings. So, the way we approached SEO also shifted – no more over-optimization practices, just good content that was not only searchable, but shareable.
But that doesn’t mean that SEO goes completely out the window when creating content. You can still optimize, just don’t over-optimize. You want to make sure that Google is still indexing your content correctly and for the proper keywords. Here are some tips to ensure your content is telling Google the right story:
<< by Kari Rippetoe on April 16th, 2013
So you think you’ve heard all there is to know about content marketing and why it’s such an important part of your digital marketing strategy. You’ve seen the case studies demonstrating how content converts prospects into leads and leads into customers, and the statistics showing how marketers are making content marketing a top priority. You’ve read about all the different types of content you need to be creating. You’re convinced already, and trust me, I’m right there with you. This is exactly what I thought heading into the Digital Content Marketing session today at DemandCon San Francisco – what other new ideas could I possibly glean from this session?
I was wrong. And pleasantly surprised.
Here’s what I learned today, and the most important thing you need to know if you plan to enter the big, bright world of content marketing: you need an editor, and a good one.