Archive for the ‘Content Marketing’ Category

Not Blogging Yet? 10 Statistics That Will Convince You to Start Blogging

<< by Kari Rippetoe on July 10th, 2013

blogging Not Blogging Yet? 10 Statistics That Will Convince You to Start BloggingIn tomorrow’s webinar, Blogging’s Biggest Challenges and How to Overcome Them, I’ll be talking about the importance of blogging as a part of your marketing strategy, and how it can help you achieve your business goals, from improving your search engine rankings to generating more leads and customers. As I’ve put together my presentation for the webinar this week, my research has surfaced a LOT of statistics pertaining to blogging and the benefits it has for your business. Many of these statistics are so darn compelling, it’s really hard to imagine why anyone would not want to begin forming their blogging strategy right now. So, if you’re still not convinced about blogging, here are 10 statistics that may well get you on the blogging bandwagon.

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Vine vs. Instagram Video and What it Means for Business

<< by Sarah Lokitis on June 27th, 2013

We were recently asked:

What opinions do you have about the recent Instagram video feature, other popular short form video apps…and the impact they’ll have for businesses?

Online video is a great way to engage with your audience, and the success of  YouTube and Vimeo demonstrates that people really love watching video. In fact, 85% of the US Internet audience watch videos online! Attention spans online are shorter and you may agree with me that it’s sometimes easier to watch a video than read an article. YouTube says that “over 6 billion hours of video are watched each month…that’s almost an hour for every person on Earth, and 50% more than last year”! With video trends on the rise and new ways to mark up video in search results, it only makes sense that video would be the next big trend in social media. The battle between Vine and Instagram is the most recent example demonstrating the growth in social video sharing:

Vine vs. Instagram

Vine

You may have heard of Vine – the video mobile service, owned by Twitter. Like Twitter, Vine places a cap on the length of the post, begging you to be creative with how you use the time. A lot of stop motion Vine videos have been posted, capturing the creativity Twitter means to inspire. Vine is set up for looping auto-play and lets you share on Facebook and Twitter and since you can embed it the videos to your site or blog may receive SEO benefit. See Dove’s first Vine post below:

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Live From Demand Success Conference: The Brave New World of “New Media”

<< by Alex Katzen on June 20th, 2013

Hunched, glazed eyes, sedentary.

We’re constantly plugged in. I was listening to Arianna Huffington speak this morning at the Vocus Demand Success Conference and was caught off guard when she said that she has a device-free bedroom to stay present. No, there’s no way I could sleep with my phone in another room, I immediately thought. I’m a direct product of my pacifier-clad technological society.

While technology continues to provide lucrative aid, it’s also served as a major distraction in our personal and professional lives. We have a shorter attention span because of it. So how do we create a killer business brand when we hardly spend time paying attention to our own efforts?

Arianna let us into how she built a newspaper empire today at Demand Success with the following tips to remember in order to grasp that ever-lingering attention span.

photo 1 768x1024 Live From Demand Success Conference: The Brave New World of New Media

The rockstar

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Prepare for Wedding Season: 3 Steps to Content Creation for Wedding Professionals

<< by Sarah Lokitis on June 14th, 2013

wedding flowers Prepare for Wedding Season: 3 Steps to Content Creation for Wedding Professionals I’m engaged! Woot woot, (yes, I just did an “I’m engaged happy dance”) and now all I want to do is read wedding blogs and look at Facebook posts about wedding invitations. If you are in the wedding industry, this is WEDDING SEASON and you probably do not have the energy to stay up until 3AM writing a blog post to market yourself to the newly engaged. I’m here to share some suggestions about content creation that can work for you, as well as  just about anyone in a business that has a busy season that may prevent them from staying on top of social media marketing. A great way to prepare for a busy season is to get ahead by creating evergreen content (content that is non-seasonal and will be relevant no matter what time of year it is) to keep your online presence fresh and SEO-friendly. This does require planning, but will pay off in the end.

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SMX Advanced 2013 Live Blogging Roundup

<< by Kari Rippetoe on June 13th, 2013

smx adv seattle SMX Advanced 2013 Live Blogging RoundupSMX Advanced took place this week in Seattle, and our own Janet Driscoll Miller and Amanda Sides were there live blogging the flurry of tips and tricks, new tactics, best practices, and announcements that search marketers have come to love and expect from the SMX conferences. We’ve put together a roundup of all of Janet’s and Amanda’s posts from SMX Advanced so you can catch up on anything you missed – whether you were able to attend, or watched from the Twitter sidelines. Plus, we’ve included a link to Janet’s own SMX Advanced presentation on Authorship. Enjoy!

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