Archive for the ‘Content Marketing’ Category

Live from Pubcon: Campaign Development for Content Marketing

<< by Janet Driscoll Miller on October 23rd, 2013

In this session, Phillip Thune of Textbroker International, Jenneva Vargas of BeautyArmy and Steve Floyd of AXZM discussed various approaches to targeting content creation and distribution.

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MarketingProfs B2B 2013 Live Blogging Roundup

<< by Kari Rippetoe on October 14th, 2013

hdr b2b13 lp2 980x455 MarketingProfs B2B 2013 Live Blogging RoundupLast week, the Fall 2013 marketing conference bonanza continued with MarketingProfs B2B Forum in Boston, where our own Sarah Wyland was live-blogging away some of the best sessions on B2B content marketing, lead generation, search marketing, and analytics. In case you missed the MPB2B conference last week (or just want to relive all the B2B marketing fun and frolics), here’s a roundup of all of Sarah’s posts.

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Live from MarketingProfs B2B: Content Marketing In The Age of Crap

<< by Sarah Wyland on October 11th, 2013

All brands like attention. In an age when everyone is saying ‘look at me!’, a steady stream of content from your brand isn’t enough anymore. You must deliver intelligent, entertaining content that people – your customers – want to share.

photo 31 Live from MarketingProfs B2B: Content Marketing In The Age of Crap

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Mojo Week in Marketing: October 11, 2013

<< by Alex Katzen on October 11th, 2013

It’s Friday and time for the Mojo Week in Marketing!

SEO

Content Marketing

PR

B2B Marketing

What are your thoughts on Google’s Hummingbird? Any articles we missed? Feel free to comment below!

And by the way, our own Sarah Wyland is soaking in all the B2B marketing she can handle at MarketingProfs B2B Forum this week! Here’s a funny poster she captured there:

BWPWQ6oCMAAWol4 Mojo Week in Marketing: October 11, 2013

Have a great weekend!

Live from MarketingProfs B2B: Conversion Optimization Tactics For Lead Generation Pages

<< by Sarah Wyland on October 10th, 2013

You can lead a horse to water, but you can’t make it drink and that goes for customers too – you can lead them to your page, but you can’t make them convert. But you can take steps to make your lead generation pages more likely to convert. Namely, you can – and should – test your pages.

photo 21 Live from MarketingProfs B2B: Conversion Optimization Tactics For Lead Generation Pages

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