Archive for the ‘Conference Live Blogs’ Category

Live at SMX East 2013: Why Structured Data and Semantic SEO Are Important

<< by Scott Garrett on October 2nd, 2013

Optimizing your content for search engines is the key goal for anyone concerned with SEO. More and more structured data seems to be the answer to this optimization question. Using schema, open graph, and other structured data are key to having your content show up as rich snippets in search engines. This panel at SMX East discussed the standards and techniques needed to get started with this next-gen approach to optimizing content. Below I will go into short bios for each presenter and also the main talking points from their presentation. 

za 1 Live at SMX East 2013: Why Structured Data and Semantic SEO Are Important

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Live From SMX East 2013 | Prioritizing Your Search Marketing Efforts

<< by Tad Miller on October 2nd, 2013

What should you tackle first? Which projects will have the greatest impact on success? Which are easy to implement and achieve results quickly? And which are the more complex tasks that yield results long-term?  This session at SMX East attempts to answer those questions.  With budget season starting out for the next year right now, the timing couldn’t be better to get these kinds of answers.

SMX East Prioritizing Live From SMX East 2013 | Prioritizing Your Search Marketing Efforts

Andy Atkins-Kruger at SMX East

Andy Atkins-Kruger is the CEO of Web Certain.  Web Certain is an international, multi-lingual search marketing agency.  There are usually two concepts in prioritizing SEO efforts.

The Scorecard Method:

SEO has so many possible starting points.  You need a method to determine what’s most important.  There are 3 steps to this method:

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Live from Lead Gen Summit: Addressing Content Marketing Challenges

<< by Kari Rippetoe on October 2nd, 2013

content marketing aint easy Live from Lead Gen Summit: Addressing Content Marketing ChallengesWhile at Lead Gen Summit, I led a roundtable discussion about content marketing with other marketers in attendance. Because the topic of the roundtable was so broad, I decided to make the focus of the discussion on the participants’ biggest content marketing challenges. This turned into a very interesting and engaging discussion, where everyone not only had a particular content marketing challenge of their own they wanted to address, but also had wonderful and useful insights to offer for others to think about. Here are some of the challenges that we discussed:

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Live at SMX East:What Are The Most Important Search Ranking Factors?

<< by Scott Garrett on October 1st, 2013

This was a very interesting session about ranking factors in SEO.  The session was moderated by Danny Sullivan and had informative and thought provoking presentations by Moz’s Matthew Peter and Searchmetrics’ Marcus Tober. Both presenters gave very detailed data to back up their claims on the current elements that contribute to the ranking factors on Google and Bing. The idea of correlation vs. causation was discussed when determining which ranking factors played vital roles in Google’s and Bing’s algorithm, especially dealing with social signals. Below I will give a short bio of each presenter and also detail their main talking points from their presentations.

pik1 Live at SMX East:What Are The Most Important Search Ranking Factors?

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Live from Lead Gen Summit: Site Design to Increase Conversion

<< by Kari Rippetoe on October 1st, 2013

20131001 120924 1024x768 Live from Lead Gen Summit: Site Design to Increase ConversionJacob Baldwin, the Search Engine Marketing Manager at One Call Now, talked about how market diversification drove the redesign of the One Call Now website, and how they took a customer-centric approach to designing a site that would best address their audience and their audience’s needs, while improving lead generation.

The Challenge

These are the biggest challenges of their original site design:

  • Imagery didn’t connect with the audience.
  • They weren’t taking full advantage of SEO measures, such as meta descriptions.
  • Segmentation modeling was very confusing (who exactly were they targeting?)
  • They had two headlines, and they didn’t know which was the value proposition.

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