Archive for the ‘Conference Live Blogs’ Category

#SMX Presentations: Authorship and Enterprise SEM Management

<< by Kari Rippetoe on October 7th, 2013

Last week, Search Mojo’s President & CEO, Janet Driscoll Miller, and Vice President of Accounts, Tad Miller, both spoke at the Search Marketing Expo (SMX) East in New York. Janet spoke on “Inferred Authorship in Google Search Results,” while Tad presented a case study for managing enterprise paid search campaigns with his presentation “What We’ve Learned Managing Mazda USA’s Enterprise SEM Over 5 Years.”

Did you attend SMX, but missed out on these two sessions (or you weren’t able to attend SMX at all)? Never fear – the slidedecks are available below for you to digest, enjoy, and pretend like you were right there at the sessions!

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Jenny Halasz, Tad Miller and Danny Sullivan at SMX East 2013. Photo credit: SMX

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Mojo Week in Marketing: October 4, 2013 – SMX and Lead Gen Summit Recap

<< by Alex Katzen on October 4th, 2013

We’re recapping major articles from the two conferences we attended this week, SMX East and Lead Gen Summit.

SMX

From Search Marketing Sage:cc 11 846x1024 Mojo Week in Marketing: October 4, 2013   SMX and Lead Gen Summit Recap

From around the web:

Lead Gen Summit

From Search Marketing Sage:

From around the web:

Did you attend these conferences? What did you think?

Live from SMX East: 10 Rock – Your World SMX Takeaways

<< by Scott Garrett on October 3rd, 2013

Below are some major search marketing takeaways from a handful of the presenters from this year’s SMX East Conference.

cc 1 Live from SMX East: 10 Rock – Your World SMX Takeaways

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Live from SMX East | Authorship: Step-By-Step & Troubleshooting

<< by Tad Miller on October 2nd, 2013

SMX East 2013 Authorship Live from SMX East | Authorship: Step By Step & TroubleshootingAuthorship is hot!  At least it’s a buzzword everyone seems to be talking about today.  Authorship is the ability of a search engine to recognize and associate an author with his/her published work, and it has emerged as a possible ranking factor and a way that search engines could combat spam. The panelists at this SMX East session explain how to properly set up authorship, and discuss common authorship implementation errors and how to correct them.

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Live from SMX East 2013: Extreme Excel Excellence

<< by Scott Garrett on October 2nd, 2013

As a search marketer I use Excel on a daily basis. From pivot tables to concatenation, Excel is my best friend. This panel dealt exclusively with tips and suggestions on how to use Excel like a power user to get the full benefits of the software. Below I will go into a short bio on each panelist and the some talking points from their sessions at SMX East.

q 1 Live from SMX East 2013: Extreme Excel Excellence

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