Archive for the ‘Conference Live Blogs’ Category

Live From MarketingProfs B2B: Making Big Data Smaller

<< by Sarah Wyland on October 11th, 2013

Data can be overwhelming. Copious amounts are available to us, whether through tools such as Google Analytics and or through research companies and surveys. While the jungle of data may look scary, it’s not so bad, once it’s tamed to a manageable size. Making big data smaller is a key step towards optimizing your business.

photo 23 Live From MarketingProfs B2B: Making Big Data Smaller

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Mojo Week in Marketing: October 11, 2013

<< by Alex Katzen on October 11th, 2013

It’s Friday and time for the Mojo Week in Marketing!

SEO

Content Marketing

PR

B2B Marketing

What are your thoughts on Google’s Hummingbird? Any articles we missed? Feel free to comment below!

And by the way, our own Sarah Wyland is soaking in all the B2B marketing she can handle at MarketingProfs B2B Forum this week! Here’s a funny poster she captured there:

BWPWQ6oCMAAWol4 Mojo Week in Marketing: October 11, 2013

Have a great weekend!

Live From MarketingProfs B2B: SEO & PPC Tips to Grow Your Business

<< by Sarah Wyland on October 10th, 2013

SEO and PPC are integral parts of growing your business. With an ever-changing search landscape, it’s important to stay informed of the most recent changes and to also understand how they affect your business.

photo 22 Live From MarketingProfs B2B: SEO & PPC Tips to Grow Your Business

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Live from MarketingProfs B2B: Conversion Optimization Tactics For Lead Generation Pages

<< by Sarah Wyland on October 10th, 2013

You can lead a horse to water, but you can’t make it drink and that goes for customers too – you can lead them to your page, but you can’t make them convert. But you can take steps to make your lead generation pages more likely to convert. Namely, you can – and should – test your pages.

photo 21 Live from MarketingProfs B2B: Conversion Optimization Tactics For Lead Generation Pages

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Live From MarketingProfs B2B: Creating Versatile, Valuable Content for B2B Results

<< by Sarah Wyland on October 10th, 2013

Setting yourself apart from your competitors is a key way to catch the eye of a potential customer. What makes your company unique? Why should a client sign with you instead of the competition? A brand’s focused message needs to be about what their customers want to hear.

photo 3 Live From MarketingProfs B2B: Creating Versatile, Valuable Content for B2B Results

Jeannie Rossignol – VP, Marketing Communications US Client Operations, Xerox

“All memorable content comes from great stories,” Jeannie said. “Even in B2B.”

When your content is similar to that of your competitors, the important question to ask yourself is ‘how are these products or services going to help the customer?’ Even if you think you know your product, it’s worthwhile to revisit what you think you know and especially how the message reaches customers.

photo 2 Live From MarketingProfs B2B: Creating Versatile, Valuable Content for B2B Results

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