Our most recent #seo411 Twitter chat session discussed the features of the new Google search algorithm, Caffeine, and its effects on SEO. Here’s a review of what we talked about in case you couldn’t make it.

Special thanks to @tim_eschenauer, @MediaCollective, @seoinnovators, @inflatemouse, @keywebconcepts, @sullivan_s, @AvelynAustin, @janetdmiller, @Jstatad, @ReneeRevetta, @Kaitlyn07 for contributing their SEO knowledge to this week’s chat.

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Google vs Bing

Our most recent #seo411 Twitter chat session featured the comparison of Google vs Bing in the realm of SEO. Here’s a review of what we talked about in case you couldn’t make it.

Q1: What are some major differences you’ve noticed with the SERP layout set ups?

Answers to this question reflected mostly personal preferences.  @JanetDMiller shared that she was a fan of the preview pane on Bing, specifically for videos that play when you mouse over YouTube listings in the preview pane.  The left hand navigation was a widely disliked feature- for both Google and Bing.  Additionally, many were not fond of how Bing has recently begun giving fewer search results followed by additional suggested searches.  Furthermore,  the suggested searches can be a bit wonky. For example @JanetDMiller noted that a search for “SMX Advanced” gave the suggestion of “Advanced Bionics.”

(Personally, the conspiracy theorist in me believes that the five results followed by suggestions are motivated by Bing not only trying to increase the number of searches, but also PPC clicks.)

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BLOG SEO

Our most recent #seo411 Twitter chat session covered SEO for Blogs.  Here’s a review of what we talked about in case you couldn’t make it.  If you’re experimenting with or want to get started with optimizing your blog for SEO, hopefully this #seo411 session will help you to get your blog started on the right track.

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Last Thursday March 18, Google let it be known, in a one paragraph announcement on their Analytics Blog, that a browser-based opt-out for Google Analytics is on the way. Without giving away too many specifics as to what exactly this opt-out feature will entail, many avid Analytics users were rightfully frustrated with Google when brainstorming the possible ways in which the change could potentially impact their own Analytics data.

I personally found this announcement frustrating for the following reasons:

1. Those who use Google Analytics will be unable to determine which tools and reporting features will be affected- and to what degree data will be impacted.
   • Analytics is a tool of metrics, measurement, and comparison.  While only a few users may choose to opt-out with the new Analytics browser based plug-in, any change- no matter how small- affects the integrity of historical M-O-M and Y-O-Y comparisons.
   • Additionally, a big concern is what about other tools that use similar tracking cookies such as Website Optimizer- will it be affected? (more…)

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Picking up where Avelyn Austin left off in 10 Tips for Google Mobile Advertising – Part 1, here are the final 5 tips:

6. Segmenting and Reviewing Mobile Campaign Performance Metrics (more…)

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