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Author Archive
December 10th, 2009 by Avelyn AustincloseAuthor: Avelyn Austin
Name: Avelyn Austin
Email: aaustin@search-mojo.com
Website: http://www.search-mojo.com
AIM: jamish100
Yahoo IM:
Twitter: amaustin
About: See Authors Posts (58) 
Today Search Marketing Now hosted the webinar “Taking Over an Existing PPC Account: Best Practices”. The webinar was sponsored by Marin Software and presented by Josh Dreller of Fuor Digital. This webinar was wonderful as it was one of the first webinars I’ve watched that spoke directly to agencies!
After Dreller warned his attendees to not get stuck in the existing PPC account’s current way of thinking, he presented his “Best Tip… (more…)
Popularity: 13%
Tags: google ppc, Josh Dreller, pay per click (ppc) management, Search Marketing Now webinar, taking over an existing PPC account
Posted in Google AdWords, MSN AdCenter, Pay Per Click Advertising, Yahoo Search Marketing
December 9th, 2009 by Avelyn AustincloseAuthor: Avelyn Austin
Name: Avelyn Austin
Email: aaustin@search-mojo.com
Website: http://www.search-mojo.com
AIM: jamish100
Yahoo IM:
Twitter: amaustin
About: See Authors Posts (58)
Today I watched Webmarketing123’s webinar “Advanced SEO Webinar: How to Build a Perfect Link Strategy” presented by Travis Low (@TravisLowSEO) and moderated by Michael Turner. Low presented the webinar in 4 main sections: Best Practices for Setting Up Inbound Links, How Do I Get Inbound Links?, What Kind of Sites Do I Want Linked to Me?, and How to Avoid Sites Which Will Hurt Your Search Engine Rankings. Here’s what Travis Low had to say: (more…)
Popularity: 9%
Tags: inbound links, Link Building, link strategy for SEO, Search Engine Optimization, webmarketing123 webinar
Posted in Google SEO, Link Building, MSN SEO, SEO Metrics, Search Engine Optimization, Yahoo SEO
November 19th, 2009 by Avelyn AustincloseAuthor: Avelyn Austin
Name: Avelyn Austin
Email: aaustin@search-mojo.com
Website: http://www.search-mojo.com
AIM: jamish100
Yahoo IM:
Twitter: amaustin
About: See Authors Posts (58)
Yesterday I wrote a “Pre 2010 Pay Per Click Advertising (PPC) Checklist“, but the truth is if you’re a search engine marketing firm you’ll also need to prep your search engine optimization (SEO) accounts for 2010 as well. So here’s a list of SEO To Dos before the New Year sets in. (more…)
Popularity: 22%
Tags: search engine marketing, search engine optimization (seo) checklist
Posted in Content Editing for SEO, Google SEO, Keywords, MSN SEO, SEM Business, SEO Metrics, Search Engine Optimization, Social Media, Yahoo SEO, Yahoo Search Marketing
November 18th, 2009 by Avelyn AustincloseAuthor: Avelyn Austin
Name: Avelyn Austin
Email: aaustin@search-mojo.com
Website: http://www.search-mojo.com
AIM: jamish100
Yahoo IM:
Twitter: amaustin
About: See Authors Posts (58)
Believe it or not it’s time to start wrapping up 2009 and get prepped for an exciting 2010! So what does that  mean for you and your pay per click advertising (PPC) accounts? It means it’s time to start checking off you end of the year to do list. To help you out, here’s a list of PPC To Dos before you go toasting champagne and screaming “Happy New Year!!!”
- Review With The Client: Sure you review your monthly progress with the client, but now it’s time to step back and look at the bigger picture. It’s time to ask:
- What happened over the course of many months or if you’re lucky, over the course of many years?
- Were there events that caused tremendous PPC success? Why was there so much success?
- Were there events that caused the PPC account to decrease in it’s success/ slump? How can you avoid this slump in the coming year?
(more…)
Popularity: 19%
Tags: Google AdWords, MSN, pay per click ppc advertising, ppc checklist for the new year, Yahoo
Posted in Google AdWords, MSN AdCenter, Pay Per Click Advertising, SEM Business, Uncategorized
November 17th, 2009 by Avelyn AustincloseAuthor: Avelyn Austin
Name: Avelyn Austin
Email: aaustin@search-mojo.com
Website: http://www.search-mojo.com
AIM: jamish100
Yahoo IM:
Twitter: amaustin
About: See Authors Posts (58)
First and foremost, I’d like to thank @ReneeRevetta for doing all the research for this post. Thank you Renée.
Recently, @janetdmiller was scouring Google Images and came upon an abandoned blog belonging to one of our clients. I know what you’re asking yourself: How did Search Mojo not know about a client’s blog? For starters, our client didn’t even know about the blog; not to mention, the blog was located on the WordPress domain (for example: search-mojo.wordpress.com). This post is dedicated to individuals who also have their blog on the WordPress domain. For reasons why your blog should be located on the company domain or a company subdomain (for example: blog.search-mojo.com) refer to my preview post “5 Quick Tips to Make Sure Your Blog Is Helping Your Company Site“. Now here’s how to do it.
(more…)
Popularity: 9%
Tags: Blog, domain mapping, how to put your blog on a custom domain, WordPress
Posted in Blogging, Content Editing for SEO, Social Media
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