<< by Blaine Anderson on November 25th, 2013
It’s no secret here at Search Mojo that we love conversions. Everything we do is for the goal of getting our clients more sales leads. Recently, I was doing some research on how to get more leads for some of my B2B clients, and I came across an interesting study titled “From Promotion to Emotion: Connecting B2B Customers to Brands,” by the CEB Marketing Leadership Council, in partnership with Google. It’s a fascinating study, and I encourage you to read it, but here are a few of the highlights that reminded me of the importance of brand image in B2B buying decisions.