<< by on May 8th, 2013
The days of PR and marketing living separate lives are over. When you think about it, they both have one common goal: promotion. And with the ever-growing importance of content marketing and the increasing role social media is playing in how content appears in search results, the overlap between PR and SEO strategies is a natural one that cannot be ignored.
How can marketers and PR pros alike leverage this to their benefit and create a truly integrated PR and SEO strategy? This will be the topic du jour at tomorrow’s Search Mojo webinar, The Convergence of PR and SEO: Harnessing the Power of Content, Social and Search.
Search Mojo’s Janet Driscoll Miller and SpeakerBox Communication’s Elizabeth Shea will talk about how PR and SEO can work together, specifically:
- The 3 most important components of SEO and how they converge to drive successful search and PR campaigns
- What is Google authorship and why it’s important for SEO, content and PR
- Targeting and measuring your PR and content marketing efforts for maximum SEO benefit
For a preview of the webinar, check out our latest Mojo Minute video below, with Janet Driscoll Miller and Elizabeth Shea. And don’t forget to register for the webinar – even if you can’t attend on the day, we’ll still send you the full recording when it becomes available!