<< by on March 19th, 2013
It’s 2013 – do you know what your online reputation is?
Surprisingly, many companies do not. Worse yet, they don’t have a plan in place for dealing with a crisis when it happens. Online reputation management is crucial for ensuring your potential (and current) customers see you in a positive light. Brands must proactively monitor online mentions and have a plan for dealing with anything potentially negative before it becomes a full-blown business and/or media nightmare – resulting in lost credibility, lost customers, and lost sales.
If you want to learn about the steps you can take to implement an online reputation management strategy for your company, join Search Mojo’s Janet Driscoll Miller, Andy Beal of Trackur, and Christopher Gatewood of Threshold Counsel, PC for a free webinar, Monitoring, Managing and Maintaining Your Company’s Online Reputation. The webinar will be held this Thursday, March 21st at 2:00pm ET, and will cover:
- How to start monitoring your brand online and identify potential issues before they become major problems
- Crucial steps to take to manage a crisis when it does happen, from both a communications and legal standpoint
- What to do after a crisis to clean up and rebuild your online reputation
Check out the preview below, with Janet Driscoll Miller talking about why it’s so important to monitor and manage your online reputation: